● Meta Ads agency

Meta Ads that pay back in profit.

Instagram and Facebook campaigns built as one funnel, with creative tested against one idea, judged on contribution margin, not on what a platform reports.

See the work

A strategist reading two performance dashboards at a desk. — Judged on profit or lead quality

In short

Meta Ads management is the work of running paid campaigns on Instagram and Facebook: structuring the account, producing and testing creative, and feeding the platform good data. MMC runs it for D2C brands, judged on contribution margin, and for B2B and education brands, judged on the cost of a qualified lead. A senior person runs your account.

One funnel. Prospecting, retargeting and conversion built to work together.
One idea per creative round. Every test teaches the next brief.
Real results back to Meta. Purchases, or qualified leads from your CRM, through the Conversions API.

Read the full guide

Monday Marketing Company (MMC) runs Meta Ads for D2C brands, judged on contribution margin, and for B2B and education brands, judged on the cost of a qualified lead.

What we do on Meta Ads.

Six jobs, in the order they move your cost per result for D2C, B2B and education accounts.

Account structure. One funnel of prospecting, retargeting and conversion, with budgets large enough for Meta to learn.
Creative testing. Ads briefed around a single idea and tested in rounds, so every result teaches the next brief.
Audience and targeting. Broad and interest audiences, customer lists and lookalikes set up around who actually buys or enquires.
Conversions API tracking. Purchases, or qualified leads from your CRM, sent back to Meta and checked against your own data.
Lead and sales funnels. Instant forms, landing pages and WhatsApp follow-up for B2B and education leads; catalogue ads for D2C.
Scale against profit. Budget moves only where contribution margin or cost per qualified lead still holds.

Why brands run Meta Ads with MMC

We judge the account on what you keep, not on what the dashboard reports.

Profit is the scoreboard. D2C accounts are judged on contribution margin, B2B and education on the cost of a qualified lead.
Creative and media under one roof. The team that runs the account briefs the creative, so the loop between ad and result is short.
Tracking you can trust. Conversions API is set up and reconciled with your store or CRM before spend scales.
Plain weekly reporting. You see what changed, why it changed and what we do next, in words you can act on.

Ads Manager

Account structure

Before

Interest A
Interest B
Lookalike 1
Lookalike 2
Retarget 7d
Retarget 30d

After: one funnel

Prospecting

Retargeting

Conversion

One budget, one definition of a good result.

Creative test lane One idea, four versions

Shop nowHook ARetired
Shop nowHook BRetired
Shop nowHook CWinner
Shop nowHook DTesting

Audiences Start from your best customers

BroadTesting
InterestsTighter
Lookalike of best customersWinning
Customer listRetarget

Broad reach runs beside tighter audiences. Results decide.

Conversions API Events checked against your data

Your store
or CRMConversions
API

What we actually do in your Meta account.

01
Merge small campaigns into one funnel.
Prospecting, retargeting and conversion share a budget big enough for Meta to learn.
02
Test creative on one idea.
Ads are briefed from a single thesis and tested in rounds, so each result shapes the next brief.
03
Start broad, let results decide.
We begin with what your best customers share, then test broad reach beside tighter audiences.
04
Send real results back.
Purchases, or qualified leads from your CRM, reach Meta through the Conversions API and are checked against your own data.
05
Scale only where margin holds.
Budget moves where contribution margin, or cost per qualified lead, still holds.

Where it leaks

Five ways Meta spend goes wrong.

Funnel viewTap a number to see where it breaks and how we run it.

Screens are illustrative recreations of each platform's interface, not client data. Platform names and logos belong to their owners.

1
Account structure
Too many campaigns and audiences, each too small to learn.
Meta's delivery learns from volume. Budgets split across many small ad sets learn slowly and cost more.
How we run it. We build the account as one funnel of prospecting, retargeting and conversion, with budgets concentrated enough for the platform to learn.
2
Creative testing
Launching many unrelated ads and picking favourites.
Creative drives much of the difference between accounts. Unrelated tests teach you nothing about why one ad won.
How we run it. We brief creative against a single brand thesis and test versions systematically, so each round teaches the next.
3
Audiences and targeting
Over-narrow targeting that limits delivery.
Meta's systems often find buyers better from good signals and broad reach than from hand-picked interests.
How we run it. We start from what your best customers have in common, test broader reach alongside tighter audiences, and let results decide.
4
Conversions API tracking
Relying on the browser pixel alone.
Browser tracking misses conversions, and for lead generation it only sees form fills. Meta then optimises on a partial, shallow picture.
How we run it. We set up the Conversions API (CAPI) so purchases, and for lead businesses the qualified stages from your CRM, reach Meta as server-side events.
5
Budget and scaling
Raising spend because platform ROAS looks good.
Platform-reported ROAS leaves out product cost, shipping, returns and fees, so a strong number can hide a loss.
How we run it. We set budgets against your contribution margin (D2C) or the cost of a qualified lead (B2B and education), and scale only while that holds.

Selected work

A few of the brands we run Meta for.

See all our work

A few more. Hover or tap a logo.

Lepure project — **Lepure**Website, Performance, Creative, Social

The Growing Giraffe project — **Lepure**Website, Performance, Creative, Social

What we read

Break-even ROAS: The ROAS you need to stop losing money.
Unit economics: What each order leaves behind after costs.
Cost per qualified lead: What you pay for a lead your team accepts.
Creative win rate: The share of new creatives that beat the current best.

Read against your own costs and margin.

Your first 90 days

How we run Meta Ads, week to week.

Days 1 to 30
Audit and set the floor
We read the account against your margins, fix tracking and agree the break-even before spend changes.
You get: A clear floor: the result each rupee has to clear.
Days 31 to 60
Rebuild the structure
One funnel, clean audiences and a naming system, so every campaign has a job.
You get: An account where every campaign has a job and a result you can read.
Days 31 to 60
Run the creative test lane
A fixed testing rule, one idea per round. Winners stay, losers retire on evidence.
You get: A test lane that shows which angles earn their budget.
Days 61 to 90
Scale and review weekly
Budget follows contribution margin or qualified-lead cost, and a weekly note explains each move.
You get: Spend that grows only where the maths still works.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

Meta Ads for brands that watch their margin.

A good fit

You sell on Instagram and Facebook and want spend judged on profit.

Our method starts from your margin, so it suits D2C founders and growth heads who feel ROAS has dropped or CAC keeps climbing, and B2B and education teams who judge leads on quality. For colleges, see college admission marketing.

Not a fit

You want a guaranteed ROAS, or a new agency every few months.

Nobody can honestly promise a ROAS, and Meta accounts need a steady hand for the creative and learning to compound.

Common questions

Questions about Meta Ads.

What is Meta Ads?

Meta Ads management is the work of running paid campaigns on Instagram and Facebook: structuring the account, briefing and testing creative, setting up tracking, and managing budgets against the results that matter to the business.

How does Meta Ads work with MMC?

We audit the account against your margins, build one funnel from prospecting to retargeting, test creative against a single idea, send real results back to Meta through the Conversions API (CAPI), and optimise every week. A senior person runs your account and you see the reasoning, not just a report.

What does Meta Ads cost?

Your ad spend is paid to Meta and sits outside our fee. We quote our fee after a call, once we have seen the account and agreed what we will run. We do not publish a price list, because the right scope depends on your spend and your margins.

Do you guarantee results?

No. Nobody can honestly guarantee a ROAS, and we would not trust anyone who did. We commit to a clear account structure, a fixed creative testing process, accurate tracking and honest reporting, with results judged on contribution margin, not on what a platform reports.

Who is Meta Ads for?

D2C brands that want ad spend judged on profit, whether the problem is a ROAS that has dropped, a CAC that keeps rising or creative that has gone stale. Not only D2C. We work with D2C, B2B and education brands, and set the work up differently for each: D2C on contribution margin and repeat purchase, B2B on the cost of a qualified lead, education on enquiries, visits and admissions.

What do you need from us?

Access to your ad account, pixel and store or CRM data, your product margins, and a named person who can approve creative. We tell you on the first call exactly what we need and what we can set up ourselves.