D2C case study

The Growing Giraffe

Storefront and campaign creative for The Growing Giraffe: the homepage, cart and category pages, plus social tiles and ads for a festive gifting push.

See what we built
The Growing Giraffe website, ads and social creative shown together

Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.

Client
The Growing Giraffe
Kind of brand
D2C brand, packaged snacks and gifting
What we did
Where it shows up
  • Meta ad
  • Google ad
What the artwork shows
  • Homepage and cart, desktop and mobile
  • Shop-by-category page
  • Social creative tiles
  • Meta ad and Google ad

The brief

What this work covers.

The Growing Giraffe sells packaged snacks. We built its storefront and campaign creative: the homepage, cart and category pages, plus social tiles and ads for a festive gifting push.

The storefront, the ads and the social creative share one look, so an ad and the page it points to read as the same brand.

What we built

The work, piece by piece.

01Storefront

Festive homepage on desktop and mobile

A Diwali homepage hero with three special hampers and one button, and a phone version that leads into shop by category.

The Growing Giraffe homepage on a laptop and a phone: a Make Diwali Extra Delicious hero with three Diwali special hampers and an orange button, and Shop By Categories on the phone

02Social

Social creative tiles

Festive and product tiles that echo the hero of the site.

The Growing Giraffe social media creative tiles

03Ads

A Meta ad and a Google ad

Both reuse the festive hamper imagery from the homepage hero.

The Growing Giraffe Meta and Google Ads
Three children laughing and eating The Growing Giraffe tomato crackers, ragi cookies and jowar mix at a table, with the packs in front of them
The range: the products behind the pages.

How it works together

One path, four parts.

The creative, the media and the site for The Growing Giraffe are shown here as one path, each part handing over to the next.

  1. 01

    Make

    The creative

    Festive social creative tiles

  2. 02

    Reach

    Where it runs

    Meta ad and Google ad

  3. 03

    Land

    Where it lands

    Homepage, cart and shop-by-category pages

  4. 04

    Act

    What it is for

    The pages are organised around one action: an order.

Also part of the engagement, and not shown in the artwork: Amazon Ads and Quick commerce ads.

Results

Numbers we can share are agreed with each client.

Here you see what we built. Where The Growing Giraffe has agreed to share figures, we walk you through them on a call, with the basis they were measured on.

Prices, ratings or counts that appear inside the designs belong to the design itself. They are not results we report.

How the audit works

Common questions

About the work for The Growing Giraffe.

What did MMC build for The Growing Giraffe?

Storefront and campaign creative for The Growing Giraffe: the homepage, cart and category pages, plus social tiles and ads for a festive gifting push. The work shown includes homepage and cart, desktop and mobile, shop-by-category page, social creative tiles and Meta ad and Google ad.

Which MMC services were used for The Growing Giraffe?

For The Growing Giraffe we worked on conversion optimisation, performance marketing, Amazon Ads, quick commerce ads and performance creative.

What kind of brand is The Growing Giraffe?

The Growing Giraffe is a D2C brand that sells packaged snacks. It sits in our D2C work, which is covered under D2C marketing.

How do I start a similar project?

Book a strategy call from this page. On the call a senior strategist reads your brand against what a sale is worth to you, and we agree where to begin. The audit page explains the next step.

Want to work with us

Put your brand on this wall next.

On a call, with a senior strategist. We read your brand against what a sale, a lead or an enrolment is worth to you.

How the audit works
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