● Local search

Google Business Profile that wins searches by place.

When someone searches near me or for a business in their city, your profile is the first thing they see. We set it up and run it so it is complete, current and trusted.

See the work

ProfileComplete and current

A laptop showing a business listing with its reviews, beside a notebook. — Found when buyers search by place

In short

A Google Business Profile is the free listing that appears in Google Search and Maps for a business with a place, such as a store, college campus or office. Optimising it means correct details, the right categories, current photos, regular posts and handled reviews, so people searching by location choose you.

Complete profile. Name, address, hours, categories, services and photos kept accurate.
Reviews handled. Requests and replies handled in your voice, and problems escalated.
Local pages. City or branch pages on your site that match the profile.

Read the full guide

Monday Marketing Company (MMC) runs local search for D2C brands with stores, B2B firms with offices and plants, and colleges with campuses. We work from Mumbai and Indore.

Why a profile matters

For local searches, the profile often appears before any website. It shows the name, address, hours, photos, reviews and a button to call or get directions. A missing hour, a wrong phone number or an unanswered review can lose a visit before the buyer sees your site.

Voice searches such as asking for the nearest branch also draw on this data, which ties the work to AEO.

Local SEO compared with national SEO

Local search ranks on different signals from a national SEO programme, though the two work together with SEO.

What we do in local search.

From claiming listings to local pages, for stores, campuses and offices.

Listing set-up. Claiming, verifying and merging duplicate listings.
Profile content. Categories, services, description, attributes and photos.
Posts and updates. Regular posts, offers, events and timing changes.
Review handling. Review requests and replies, with problems escalated.
Local pages. Branch or city pages that match the profile.
Local reporting. Calls, directions and enquiries read each month.

Why brands choose MMC for local search

We run profiles the way a careful owner would, and report honestly.

Rules-first. We follow Google's guidelines, so your listing is not put at risk.
Joined up with SEO. Local and national search are planned together.
Multi-city experience. We work from Mumbai and Indore.
Honest reviews. Real requests and honest replies, never fakes.

Business Profile

sports store near me

Your storeDuplicate listingOwner verified

Sports storeShoe shopKids apparel

Running shoes
Fitting help
Pickup

Open today, holiday hours set

Post New season range is in store.

Great help picking a pair.Reply drafted

WebsiteLocation pageCallsDirectionsEnquiries

Illustrative layout of a business profile and map results. Not a real business, no real figures. Google Business Profile and Google Maps belong to Google.

The work, shown

What we actually do to your Business Profile.

01
Claim and merge your listings.
Each store, campus or office gets one verified listing, and duplicates are merged so the details stay yours.
02
Choose categories and list services.
A primary category, secondary categories and plain-words services tell Google which searches you suit.
03
Keep hours, photos and posts current.
Hours and holiday timings are set, photos stay fresh and your team gets a simple routine.
04
Ask for reviews and reply to them.
A respectful way to ask, and honest replies drafted in your voice, with problems escalated to you.
05
Match location pages and report.
Each profile links to a page with the same details, and we report calls, directions and enquiries.

Where it leaks

Five ways local search visits go missing.

Local search viewTap a number to see where it breaks and how we run it.

Duplicate listing

CategoryAdd more

Hours: out of date

No reply yet

WebsiteDoes not mention this place

Illustrative diagram, not a client account. No real figures.

1
Set-up
Duplicate, unclaimed or wrongly merged listings.
Google may show wrong details or let others edit them if the listing is not under your control.
How we run it. We claim, verify and merge duplicates for each store, campus or office.
2
Profile content
Generic categories and thin descriptions.
Categories and services tell Google which searches the business suits.
How we run it. We choose a primary category and secondary categories, list services or products and write the description in plain words.
3
Hours, photos and posts
Stale hours, old photos, no posts.
A listing that looks abandoned loses trust, and wrong hours send customers away.
How we run it. We keep hours, holiday timings, photos and posts current, with a simple process for your team.
4
Review handling
Reviews left unanswered.
Prospects read how a business replies. Silence reads as indifference.
How we run it. We set up a respectful way to ask for reviews and draft honest replies, and escalate problems to you.
5
Local pages and reporting
A site that ignores the places you serve.
Local pages that match the profile reinforce relevance and give visitors a next step.
How we run it. We build location pages with consistent details and report on calls, direction requests and enquiries.

Your first 90 days

How we run local search, month to month.

Days 1 to 30
Audit and set up
We check every listing, claim or merge duplicates and complete the profile content.
You get: Accurate, complete profiles.
Days 31 to 60
Reviews and local pages
We set up the review process and build location pages that match each profile.
You get: Profiles and pages that agree.
Days 61 to 90
Post and report
We start regular posts and photos and report on calls, directions and enquiries.
You get: A monthly local report.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

Local search for businesses that people visit.

A good fit

Customers, students or visitors find you by searching a place, a branch or near me.

This suits D2C brands with stores, B2B firms with plants and offices, and colleges with campuses (see education marketing).

Not a fit

You are online only with no location or service area.

Local ranking depends on a place. Without one, national SEO and AEO are the better use of effort.

Common questions

Questions about Google Business Profile.

What is a Google Business Profile?

It is the free listing that appears in Google Search and Maps for a business with a physical location or a defined service area, showing details, photos, reviews and actions such as call and directions.

Do we need a physical location?

A profile needs either a place customers can visit or a defined service area. Rules vary and Google can change them, so we check eligibility first and do not set up listings that break the guidelines.

Can you manage several locations?

Yes. Stores, campuses and offices each get their own verified profile with consistent details. We work from Mumbai and Indore, so handling several cities is familiar.

Do you buy or fake reviews?

Never. Fake reviews break Google's rules and damage trust. We help you ask real customers properly and reply to every review honestly.

Can you guarantee a top local ranking?

No. Nobody can honestly guarantee a ranking, a review or a timeline. We commit to the work in the monthly scope and report what we can observe.

What does it cost?

A monthly scope, agreed after a call and written down so you can see what each month covers. We do not publish a price list because the right scope depends on your site, your market and how much you want done.

Who is it for?

D2C brands with stores or experience centres, B2B firms with offices and plants, and colleges and coaching centres with campuses. If you only sell online and have no place customers visit, this is probably not your priority.