White-label link building for agencies that need earned authority.
Outreach, editorial placements and digital PR for your SEO clients, with a placement log you can pass on under your name.
In short
White-label link building is outreach and content placement carried out for your client's website while you present it as your own work. We research targets, pitch editors, place content and send a log of every link, so your SEO retainers have an authority workstream behind them.
- Fit before volume. Every site is scored for topic and audience before an editor hears from you.
- A log you can pass on. Each link is recorded with date, page, anchor and status.
- Pitched as you. Outreach goes out from an address you approve, never from ours.
Read the full guide
Monday Marketing Company (MMC) delivers link building for agencies and works behind your brand. You own the client relationship; we do the work.
How we approach white-label link building
We avoid link schemes and bulk networks. Placements come from outreach to real sites with real audiences, and each is chosen for relevance to your client's market.
Link building works best alongside white-label SEO, because links to weak pages rarely help. If your client has not had an audit, start there.
What we handle in white-label link building.
Outreach and placements, with a record of each.
- Target research. Sites scored for relevance and audience before any pitch goes out.
- Digital PR. Angles built from client data, news and expertise, pitched to editors.
- Guest content. Articles written to the host site's standards, with a natural link.
- Resource page outreach. Requests to be listed where users already look for resources.
- Link audits. Review of existing links and flags for risky ones.
- Placement log. A record of each link, date, page and anchor for your report.
Why agencies choose MMC for white-label link building
A delivery partner that behaves like part of your team.
- Relevance over volume. Targets are chosen for fit with your client's market.
- No schemes. We do not use link networks or paid link farms.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Source check
Pages that trusted sites link to are easier for search and AI tools to find and name.
Editorial mention
A trade roundup lists your client's guide among tools for small teams.
yourstore.example › running › flat-feet- guide.example
- reviews.example
- forum.example
- yourstore.example › guidesYour client: project software for small teams
Placement log Where each link stands
- trade-roundup.exampleLive
- industry-guide.exampleLive
- news-feature.examplePending
The work, shown
How a placement travels from target to your report.
- 01
Agree link standards before outreach starts.
Relevance, site quality and anchor rules are written with you, so every placement fits what you promised the client.
- 02
Send the target list for your approval.
Sites are scored for topic and audience, and you can edit the list before any editor is contacted.
- 03
Pitch and place under your agency's name.
Pitches go from an address you approve, and content is written to the standards of the host site.
- 04
Log every placement in your format.
Date, page, anchor and status for each link, ready to paste into your client report.
- 05
Review the link profile each month.
Live links are rechecked, risky ones are flagged, and next month's targets are agreed with you.
Where agency delivery goes wrong
Five places white-label link building goes wrong.
- 1
Research
Targets are picked by size, not by fit.
A big site that does not cover your client's topic adds little and can look odd.
How we run it. Every site is scored for topic and audience first, and you approve the list before an editor hears from us.
- 2
Outreach
One pitch template goes to every editor.
Editors can tell, and your client's name gets linked with spam.
How we run it. Each pitch is written around an angle the editor's readers would use, sent from an address you have approved.
- 3
Quality
The link lands where nobody reads.
A link in a footer or on a thin page earns little and is hard to defend to the client.
How we run it. We aim for placements inside useful content, and tell you when a placement misses the standard we agreed.
- 4
Risk
Anchor text repeats and looks forced.
Repeating one phrase is easy to spot and a risk to the client's site.
How we run it. Anchors are varied and natural, set against a plan for the client, and checked before a link goes live.
- 5
Reporting
You cannot show the client what was done.
Without a record, a retainer for authority looks like nothing happened.
How we run it. Every link goes into a log with date, page, anchor and status, in a format you can drop into your report.
Your onboarding
How your first link building client gets onboarded.
Stage 1
NDA and link standards
We sign the NDA, then agree what counts as a good site, which anchors are allowed and what we will not do.
You get: Written link standards for your client.
Stage 2
Pilot outreach batch
A small batch of targets is pitched for one client, so you see the pitch, the replies and the log before you commit more.
You get: A pilot log you can show the client.
Stage 3
Outreach SOPs
Who approves targets, how pitches are worded and how editor replies reach you are written down.
You get: A short outreach playbook.
Stage 4
Scale the workstream
Monthly outreach runs to the agreed plan, and more clients join without extra headcount on your side.
You get: A steady authority workstream across clients.
The stages show the order of onboarding, not a promise of timing. Editors reply on their own time, so the pilot sets the pace.
White-label link building for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells link building but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label link building.
Are the links paid for?
Some publishers charge for sponsored content. We tell you which placements are sponsored and how they are labelled before anything goes live.
Can you guarantee a number of links per month?
We agree a target in the scope. Outreach depends on editors, so we do not promise an exact count and we say so up front.
Do you use private blog networks?
No. We do not use link networks, and we avoid practices that search engines treat as schemes.
What do I get in the report?
A log of live links with the site, page, date and anchor, plus notes on outreach in progress.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label link building?
Share the client, the market and the target pages. We sign the NDA and return a target list for your approval.
Add link building without adding headcount.
On a call, with a senior strategist. We scope your first link building client and agree how we work behind you.
Run the numbers, read the method
Tools and guides behind the numbers.
GuideReady when you are
Add link building without adding headcount.
On a call, with a senior strategist. We scope your first link building client and agree how we work behind you.
