D2C brands
Selling direct online with paid media running, and wanting ad spend judged on profit rather than platform-reported ROAS.
● Free · with a senior strategist
A free paid-media audit for brands in India.
We read your ad accounts against your break-even numbers and tell you where to start.
What we look at
Four things, in your numbers.
Break-even economicsFor D2C, your contribution margin and the break-even ROAS it sets, worked out from your own cost sheet. For lead generation, what a qualified lead or an admission is worth against what it costs.
Account structureHow spend is split across campaigns and channels, such as Meta, Google, Amazon and quick commerce, and whether the split matches your margin.
TrackingWhether the conversions each platform reports line up with what your store, CRM or bank shows. For lead generation, whether qualified-lead events reach Meta through the Conversions API (CAPI), so the platform learns from good leads.
CreativeWhat is carrying the account, what has gone stale, and what to test next.
How it works
One call. A clear next step.
1
Pick a timeChoose any open slot in the calendar below.
Pick a timeChoose any open slot in the calendar below.2
Walk us through the numbersA senior strategist goes through your spend, revenue and margin with you. It is a read of your accounts, not a sales presentation.
Walk us through the numbersA senior strategist goes through your spend, revenue and margin with you. It is a read of your accounts, not a sales presentation.3
Leave knowing where to startWe tell you which system or channel to fix first. If we are not the right fit, we say so.
Leave knowing where to startWe tell you which system or channel to fix first. If we are not the right fit, we say so.Book the audit
Pick a time that suits you.
Choose a slot on the calendar. It works on a phone too.
Helpful to have ready
- Your ad spend and revenue, or leads and enrolments, for the last three months
- Your product margin or a rough cost sheet, if you have one
- Read access, or a screen share, for the ad accounts you want reviewed
Prefer to write first?
Who it suits
Built for brands that buy media.
B2B companies
Running paid media for enquiries and demos, and wanting to know what a qualified lead really costs.
Educational institutes
Running campaigns for admissions, and wanting to know what an enrolment really costs.
Probably not a fit: brands where ROAS alone is the target, or where there is no paid media to review yet. We will say so early and point you somewhere useful.
Common questions
Before you book.
Is the audit really free?
Yes. The audit call is free, and it does not commit you to anything.
Is the audit only for D2C brands?
No. D2C is where we go deepest, but we also audit paid media for B2B companies and educational institutes. For those, we look at what a qualified lead or an enrolment costs instead of ROAS.
Who runs the call?
A senior strategist at MMC. It is a conversation about your numbers, not a sales presentation.
What should I have ready?
Your ad spend and results for the last three months, and your margin if you know it. If you do not, we can work it out together on the call.
What if MMC is not the right fit?
We say so early. If ROAS alone is the target, or there is no paid media to review yet, another route will serve you better, and we will tell you which.
What happens after the call?
If it makes sense to work together, we agree scope and terms then, once we have seen your accounts. Pricing is quoted after the call, not before.
Ready when you are
Bring your ad accounts. Leave with a plan.
On a call, with a senior strategist. We read your ad accounts against your break-even numbers and plan the first 30 days.
