● White-label email and retention marketing

White-label email and retention for ecommerce clients.

Email, SMS and WhatsApp flows, campaigns and segmentation built on your client's CRM, reported under your brand.

See the work
WelcomeFirst order, first message
Win-backLapsed customers
ReplenishTimed to usage
DataSegments that fit
A woman on a phone call at her desk, notebook open.
Delivered behind your brand

In short

White-label email and retention marketing means MMC builds and runs your client's lifecycle messaging while you own the relationship. That covers welcome and abandoned-cart flows, post-purchase and win-back sequences, campaigns and segmentation across email, SMS and WhatsApp, in the tools the client already uses.

  • Inside the client's tools. Flows are built in the platform the client already pays for.
  • Consent respected. SMS and WhatsApp run only for customers who opted in.
  • Flow by flow. Your report shows what each flow did, not one blended number.
Read the full guide

Monday Marketing Company (MMC) delivers email and retention marketing for agencies and works behind your brand. You own the client relationship; we do the work.

Channels and tools for white-label retention

Retention is where agencies often lack depth. We work inside the platform your client already has, such as Klaviyo or MoEngage, and add WhatsApp and SMS where they fit.

Our own approach is on the retention marketing page. Retention data also feeds white-label CRO.

What we handle in white-label retention.

Flows, campaigns and segments across channels.

  1. Welcome and onboarding flows. The first messages new subscribers and customers get.
  2. Abandoned cart and browse. Timed reminders with the right message order.
  3. Post-purchase and replenish. Messages around delivery, reviews and reorder.
  4. Win-back. Sequences for customers who have gone quiet.
  5. Segmentation. Lists built from purchase and browsing behaviour.
  6. WhatsApp and SMS. Opt-in flows within channel rules.

Why agencies choose MMC for white-label email and retention

A delivery partner that behaves like part of your team.

  • Inside your client's tools. We build in the platform the client already pays for.
  • Consent respected. We design flows around opt-in rules for each channel.
  • Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
  • NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Retention flows
Order placedTrigger
Wait2 days
EmailCare guide
Opened it?Branch
EmailGentle nudge
  • Post-purchaseLive
  • ReplenishmentLive
  • Win-backLive
Illustrative layout of an email flow builder. Not a client account, no real figures.

The work, shown

How a client's lifecycle flows get built and approved.

  1. 01

    Map the client's lifecycle before building.

    Triggers, segments and consent rules are written down in a flow map you can show the client.

  2. 02

    Write emails in the client's brand.

    Welcome and post-purchase messages are written and designed in the client's own platform, then sent for your approval.

  3. 03

    Branch on what the customer did.

    Flows split by purchase and browsing, so a first-time buyer and a repeat buyer get different messages.

  4. 04

    Add WhatsApp and SMS where opted in.

    Reminders run only for opted-in customers, within channel rules, and you see every template before use.

  5. 05

    Switch flows on and report by flow.

    Once approved, flows go live in the client's tool, and your report shows what each flow produced.

Where agency delivery goes wrong

Five places white-label retention goes wrong.

Repeat purchase viewTap a number to see where it breaks and how we run it.
With follow-upWithoutTime since the first order
Illustrative diagram, not a client account. No real figures.
  1. 1

    First message

    The first message goes out generic.

    A new customer decides quickly if the brand feels like theirs, and a stock email does not.

    How we run it. We write the welcome flow in the client's voice and check the first message before anything else.

  2. 2

    Post-purchase

    Post-purchase goes quiet.

    Between delivery and reorder, nothing reminds the customer the brand exists.

    How we run it. Delivery, review requests and usage tips are scheduled, with copy you can read before launch.

  3. 3

    Replenishment

    Reorder reminders are guessed.

    A reminder too early annoys, and one too late misses the reorder.

    How we run it. We time reminders to how long the product lasts as the client describes it, then adjust on what the data shows.

  4. 4

    Lapsed

    Win-back arrives after the customer has gone.

    By the time a discount appears, the customer has moved on.

    How we run it. Quiet customers are caught earlier by a sequence, with the offer agreed with the client first.

  5. 5

    Targeting

    Everyone gets the same blast.

    One campaign to the whole list teaches it to ignore the client.

    How we run it. Segments from purchase and browsing decide who gets which message, and the report is cut the same way.

Your onboarding

How your first retention client gets onboarded.

  1. Four colleagues around a whiteboard while one draws out a plan.

    Stage 1

    NDA and tool access

    We sign the NDA, then get access to the client's email platform and agree how consent is collected and recorded.

    You get: A tool and consent checklist.

  2. A developer at a laptop with a store design on a second screen.

    Stage 2

    Pilot flow

    One flow, such as welcome or abandoned cart, is built in the client's tool and sent to you for approval.

    You get: A working flow you can show the client.

  3. A hand writing a plan in a notebook on a desk.

    Stage 3

    Flow and QA SOPs

    Approval, testing, link and consent checks before any flow goes live are written down.

    You get: A checklist every flow passes.

  4. An analyst reviewing dashboards on two monitors.

    Stage 4

    Scale the lifecycle

    More flows and channels follow on the same routine, and more clients join on it.

    You get: Retention for more clients, same routine.

The stages show the order of onboarding, not a promise of timing. The client's platform and consent set-up decide how long each stage takes.

White-label email and retention marketing for agencies that sell more than they can staff.

A good fit

You are an agency, studio or consultancy that sells email and retention marketing but does not want to hire and manage the team for it.

It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.

Not a fit

You want us to pitch or contact your client under our own name.

That is our direct service. We will point you to the right page and talk through it.

Common questions

Questions about white-label email and retention marketing.

Which email platforms do you work with?

Klaviyo, MoEngage and similar tools are common. Tell us the platform and we will confirm.

Do you handle WhatsApp?

Yes, within WhatsApp's business rules and the client's provider. Opt-in and templates are part of the setup.

Can you manage one-off campaigns too?

Yes, alongside flows. Campaigns are planned on a calendar you approve.

What do you need from the client?

Platform access, brand assets and customer data permissions, supplied through you.

Will my client know MMC is involved?

Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.

How do we get started with white-label email and retention marketing?

Give us platform access for one client. After the NDA we audit existing flows and list what to build first.

Two colleagues at a whiteboard with a marketing funnel sketched on it.

Add email and retention marketing without adding headcount.

On a call, with a senior strategist. We scope your first email and retention marketing client and agree how we work behind you.

Register your agency

Run the numbers, read the method

Tools and guides behind the numbers.

All guides and tools

Ready when you are

Add email and retention marketing without adding headcount.

On a call, with a senior strategist. We scope your first email and retention marketing client and agree how we work behind you.

Register your agency
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