White-label Meta Ads for agencies selling paid social.
Facebook and Instagram campaigns built, tested and reported behind your brand, in your client's ad account.
In short
White-label Meta Ads means MMC plans, builds and manages Facebook and Instagram campaigns for your client while you present them as yours. The work includes audience structure, creative testing, conversion tracking and weekly optimisation, with a report written for your client call.
- Built to the brief. Campaigns are set up in the client's ad account to the goal you agreed.
- Creative you approve. Hooks and formats are tested in a plan you see before anything runs.
- Weekly notes. What changed, why, and what happens next, for your client call.
Read the full guide
Monday Marketing Company (MMC) delivers Meta Ads for agencies and works behind your brand. You own the client relationship; we do the work.
What white-label Meta Ads covers
Paid social is the service agencies are most often asked to take on, and the one that most often goes wrong when staffed thinly. We bring a team that handles structure, creative and tracking together.
The method is the same as our own Meta Ads service. For creative production, pair it with white-label creative and video.
What we handle in white-label Meta Ads.
Paid social that your team does not have to staff.
- Account audit. Structure, tracking and creative review to start a client off.
- Campaign build. Campaigns, ad sets and ads set up for the client's goal.
- Creative testing plan. A rotation of hooks, formats and offers to test.
- Audience and signal setup. Custom and lookalike audiences from first-party data.
- Pixel and CAPI. Browser and server tracking installed and checked.
- Weekly optimisation. Budget, creative and audience changes with notes for you.
Why agencies choose MMC for white-label Meta Ads
A delivery partner that behaves like part of your team.
- Creative-led. We treat creative as the main lever, not an afterthought.
- Tracking checked. We confirm events fire before scaling spend.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Ads ManagerAccount structure
- Interest A
- Interest B
- Lookalike 1
- Lookalike 2
- Retarget 7d
- Retarget 30d
Creative test lane One idea, four versions
- Shop nowHook ARetired
- Shop nowHook BRetired
- Shop nowHook CWinner
- Shop nowHook DTesting
Audiences Start from your best customers
- BroadTesting
- InterestsTighter
- Lookalike of best customersWinning
- Customer listRetarget
Conversions API Events checked against your data
or CRMConversions
API
Meta- PurchaseMatched
- Qualified lead from your CRMMatched
- Browser pixel onlyPartial
Scale against profit Not against ROAS alone
The work, shown
How a Meta account is built to your client's brief.
- 01
Build the account to match the client's goal.
Campaigns and ad sets are set up inside the client's own ad account, named so your team can read them.
- 02
Test creative in batches you can approve.
Hooks, formats and offers go into a test plan first, so no ad runs that you have not seen.
- 03
Build audiences from the client's own data.
Custom and lookalike audiences come from first-party lists, with consent rules respected.
- 04
Check tracking before you scale spend.
Pixel and Conversions API events are tested, so the numbers in your report can be trusted.
- 05
Send weekly notes you can read on the call.
Each week's changes come with a short reason, and scaling follows the client's margin, not platform ROAS.
Where agency delivery goes wrong
Five places white-label Meta Ads goes wrong.
Account funnel viewTap a number to see where it breaks and how we run it.- 1
Handover
Creative arrives late or off-brief.
Ads cannot start, or launch with the wrong look, and the first week of spend is wasted.
How we run it. Creative briefs and brand rules are collected at handover, and we flag gaps before the launch date, not after.
- 2
Targeting
Audiences are built on the client's guess.
Clicks from people who will never buy make the report look busy and the account look weak.
How we run it. Audiences come from the client's customer lists and site events, and we explain the structure in plain words.
- 3
Data
Tracking is wrong, so the report is too.
If events double count or go missing, you end up defending numbers you cannot trust.
How we run it. Pixel and Conversions API events are checked before scaling, and any fix the client must make is written for you to send.
- 4
Creative
One winning ad runs until it dies.
Frequency climbs, cost rises and the client asks what changed.
How we run it. A rotation plan feeds in new hooks and formats on a schedule you can see, with retired ads noted.
- 5
Reporting
The weekly note says what happened, not why.
You need a reason to give the client, not a screenshot.
How we run it. Each week's note covers what changed, what we learned and what happens next, ready for your own words.
Your onboarding
How your first Meta Ads client gets onboarded.
Stage 1
NDA and account access
We sign the NDA and are added to the client's ad account with the access you grant, then agree the goal and the budget rules.
You get: An access and goal sheet.
Stage 2
Pilot campaign
One small campaign launches with a creative test you have approved, so you see how we build and report.
You get: A pilot you can judge on process.
Stage 3
Creative and report SOPs
Creative intake, naming, approval of budget changes and the weekly note format are written down.
You get: A weekly routine for the account.
Stage 4
Scale spend and clients
Budget follows margin, and more clients join on the same routine.
You get: Meta for more clients, same routine.
The stages show the order of onboarding, not a promise of timing. The client's tracking and creative decide how long each stage takes.
White-label Meta Ads for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells Meta Ads but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label Meta Ads.
Do I need to send creative?
You can send it, or we can brief and source it through our creative team as a separate scope.
Which accounts do you work in?
The client's Meta Business account, with access shared through you. They keep ownership.
Do you run Instagram-only or WhatsApp campaigns?
Yes, within Meta's ad formats and policies. We scope the placements per client.
Can you share learnings across my clients?
We keep each client separate and confidential. We do not share one client's data with another.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label Meta Ads?
Add us to the client's ad account through your agency. After the NDA we audit tracking and structure before launching.
Add Meta Ads without adding headcount.
On a call, with a senior strategist. We scope your first Meta Ads client and agree how we work behind you.
Run the numbers, read the method
Tools and guides behind the numbers.
CalculatorBreak-even ROASThe ROAS you need before you start losing money.Open the calculator
CalculatorUnit economicsWhat one order leaves behind, from CM1 to CM3.Open the calculator
GuideHow D2C brands test ad creativeA repeatable way to test hooks and angles, read the results against your break-even ROAS and refresh creative before ads tire. Written for D2C brands.Read the guide
GuideWhy ad dashboards over-count salesMeta, Google and your store each count their own conversions, so the totals never match. Here is why dashboards over-count and how to read results anyway.Read the guide
Ready when you are
Add Meta Ads without adding headcount.
On a call, with a senior strategist. We scope your first Meta Ads client and agree how we work behind you.
