Study abroad marketing that books counselling sessions.
Students and parents research countries, courses and intakes for months. We plan search, ads and follow-up around the counselling session.
In short
Study abroad marketing is the work of reaching students and parents who are comparing countries, courses and intakes, and getting them to a counselling session. It combines search by country and course, webinars and fairs, a qualifying enquiry form, fast counsellor follow-up and honest claims about admissions and visas.
- Country and course. Search and ads by destination, course and intake.
- Counselling funnels. Webinars and sessions that qualify before a counsellor calls.
- Counsellor capacity. Routing and scoring so time goes to the right leads.
Read the full guide
Monday Marketing Company (MMC) markets study abroad consultancies and education agents in India, connecting ads to a CRM so counsellors can follow every lead.
How study abroad decisions are made
A student and parents compare countries, universities, costs, scholarships and visa routes over months. They search on phones, join webinars and ask agents, alumni and friends.
Timing follows application intakes and test dates, and trust matters because the decision is large.
The problem that keeps coming back
Consultancies often receive many unqualified enquiries, spread counsellor time thin, and lose students who need months of nurture. Some also face complaints about over-promising.
The fix is to qualify by country, course, budget and timeline, route to the right counsellor, nurture until the intake, and avoid promising admissions or visas. See the education marketing overview and the guides.
What we do for study abroad consultancies.
Search, qualifying forms, events and nurture for study abroad.
- Country and course search. Pages and campaigns by destination, course and intake.
- Qualifying forms. Short forms that sort leads by fit.
- Webinar and fair promotion. Campaigns and follow-up for sessions.
- CRM and routing. Leads sent to the right counsellor at the right time.
- Nurture series. WhatsApp and email between enquiry and intake.
- Reviews and trust. Honest reviews and profiles students read.
Why study abroad consultancies choose MMC
We protect counsellor time and your name.
- Qualified first. Forms and scoring send counsellors to the best fits.
- Intake-aware nurture. Series follow country and intake calendars.
- Honest claims. No promised visas or admissions.
- Tracked to enrolment. Source recorded from enquiry to enrolment.
Found by destination and course One page per country
- Courses
- Costs
- Intakes
- Visa process
Qualify at the first touch Five questions, no guessing
Lead check
Ready for a counsellorNot ready? It goes to a nurture series.A webinar that shows intent Attendance is tracked
Webinar
Studying abroad, your questions answered- Registered
- Attended
- Asked a question
Counsellor time goes to fit Routed and answered fast
- Strong fit
- Needs nurture
- Too early
WhatsAppHi, thanks for joining. Shall we book a counselling session?
Nurture by intake Months of messages, not one call
The work, shown
What we actually do for a study abroad consultancy.
- 01
Build a page for each country and course.
Costs, intakes and process are explained where students search, before they compare consultants.
- 02
Qualify at the first touch.
Country, course, budget, test status and intake are asked up front, so counsellors see fit before they call.
- 03
Promote webinars and track who attends.
Registration, attendance and questions asked show who is serious, and they are recorded.
- 04
Route leads to the right counsellor fast.
Scoring and reply timing send strong-fit students to a counsellor with a message that offers a session.
- 05
Nurture by intake, not by one call.
Messages follow each student's intake across months, with booked counselling and applications tracked.
Where it leaks
Five places study abroad leads are lost.
- 1
Search and content
Only advertising the consultancy name.
Students search the country, course and cost, and compare consultants after.
How we run it. We build country, course and process pages and run search around them. See SEO.
- 2
Forms and landing pages
A generic enquiry form.
Without country, course, budget and test status, counsellors waste time.
How we run it. We design short qualifying forms that ask what matters. See lead generation.
- 3
Events and webinars
Relying on cold calling.
Sessions let students ask questions and show intent.
How we run it. We promote and follow up webinars and fairs, with attendance tracked.
- 4
CRM and WhatsApp
Calling once and stopping.
Decisions take months and interest rises and falls with intakes.
How we run it. We route leads, set reply timing and nurture by country and intake. See retention marketing.
- 5
Trust and reviews
Over-promising in ads.
Over-promising invites complaints and platform action.
How we run it. We write honest ads and manage reviews. See reputation management.
How the work runs
How we start with a consultancy, step by step.
Step 1
Audit leads and follow-up
We review ads, forms, CRM and counsellor workflow, and agree a qualified-lead definition.
You get: A funnel map.
Step 2
Build search and capture
Country and course pages, qualifying forms and routing go live.
You get: A funnel that qualifies.
Step 3
Run webinars and fairs
Sessions are promoted and attendance is tracked.
You get: Intent you can see.
Step 4
Nurture and track
Nurture series start and counselling is tracked to enrolment.
You get: Reporting by source.
The steps show the order of the work, not a promise of results. What we find in your account decides how long each part takes.
Study abroad marketing for consultancies that qualify before they call.
A good fit
You advise students on studying abroad in India and want better-fit leads and booked sessions.
We plan around country, course, intake and honest claims.
Not a fit
You want to promise visas or admissions.
Platforms and ethics both say no, and we would not run it.
Common questions
Questions about study abroad marketing.
How is study abroad marketing different?
The decision is long, large and shared with parents. Leads need qualifying by country, course and budget, and nurturing across months until the intake.
Do you promise visas or admissions?
No. We do not promise admissions, scholarships or visa outcomes in ads or content, and we advise against it.
How do you qualify leads?
With forms and scoring by country, course, budget, test status and intake, so counsellors speak first to the best fits.
Do you run webinars and fairs?
We promote and follow up webinars and fairs and track attendance. Hosting stays with your team.
Can you connect our CRM?
Yes. We connect forms and ads to your CRM and report from enquiry to enrolment.
What does it cost?
A monthly scope, agreed after a call and written down so you can see what each month covers. We do not publish a price list because the right scope depends on your brand, your market and how much you want done.
Can you guarantee enrolments?
No. Nobody can honestly guarantee a result or a timeline, and platforms change. We commit to the work in the scope, honest tracking and reporting on the numbers that matter.
Book more of the right counselling sessions.
On a call, with a senior strategist. We review your funnel and show where leads and counsellor time are wasted.
Run the numbers, read the method
Tools and guides behind the numbers.
GuideReady when you are
Book more of the right counselling sessions.
On a call, with a senior strategist. We review your funnel and show where leads and counsellor time are wasted.
