White-label website maintenance for agencies with many client sites.
Updates, backups, security, uptime and small edits across your client sites, billed to you and reported under your brand.
In short
White-label website maintenance means MMC looks after your clients' sites while you sell and bill the care plan. We handle updates, backups, security checks, uptime monitoring, speed upkeep and small edits across WordPress and other sites, and send a monthly summary you can pass on.
- A care plan you sell and bill. We do the care across your client sites, you keep the client.
- Sites you did not build are fine. We audit first, then bring them onto one routine.
- A report you pass on. A plain monthly summary, branded as yours.
Read the full guide
Monday Marketing Company (MMC) delivers website maintenance for agencies and works behind your brand. You own the client relationship; we do the work.
Why agencies add a care plan
A care plan turns a one-off site build into steady revenue, and keeps the sites you built from breaking. We run the routine; you keep the client and the invoice.
See the direct version on the website maintenance page. It pairs well with white-label WordPress development.
What we handle in white-label maintenance.
A routine across all your client sites.
- Client site onboarding. We audit each site before putting it on the routine.
- Updates and backups. Scheduled, tested and recoverable.
- Security. Scans, hardening and fixes.
- Uptime and speed. Monitoring with upkeep.
- Content edits. Small changes within agreed hours.
- Summary reports. A monthly note per site.
Why agencies hand their site care to MMC
A delivery partner that behaves like part of your team.
- Many sites, one routine. We handle sites in batches.
- Edit requests simple. You send; we do.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Uptime Watched all month, alerts to a named person
Site
UpForms
UpCheckout
UpBackups Off-site, and a restore that has been tried
- Daily copyOff-siteSaved
- Weekly copyOff-siteSaved
- Before every updateOff-siteSaved
Updates Tried on a copy first, then made live
- CoreTested on a copyLive
- ThemeTested on a copyLive
- PluginsTested on a copyLive
Security Checked on a schedule
- Malware scanClean
- Login protectionOn
- Firewall rulesOn
- Known vulnerabilitiesPatched
Monthly report In plain words
The work, shown
What we actually do to look after your client sites.
- 01
Watch every client site, with named alerts.
Uptime for the site, forms and checkout is watched, and an alert reaches a person, not an unread inbox.
- 02
Keep off-site backups and test a restore.
Copies are stored away from the host, and a restore is tried, so you know it works before you need it.
- 03
Try updates on a copy first.
Core, theme and plugin updates are tested on a copy, then made live, so a client site is not your test bed.
- 04
Run security checks on a schedule.
Malware scans, login protection and known vulnerabilities are reviewed on a routine, with fixes logged for you.
- 05
Send a monthly report you can forward.
Done, Watch and Next in plain words, ready to send to your client with your logo on it.
Where it leaks
Five ways white-label site care goes wrong for agencies.
- 1
Site onboarding
Taking on a site without an audit.
Old plugins, no backups and unknown logins surface on the first bad day, after you promised care.
How we run it. We audit every site first, list what is outdated and unprotected, and agree a baseline with you before care starts.
- 2
Updates
Updating live sites and hoping.
One bad plugin update takes a client offline and the call comes to you.
How we run it. Updates run on a copy first. Anything that breaks is held back and reported to you before it touches the live site.
- 3
Backups
Having backups that nobody has tried to restore.
A backup you have never restored is a hope, not a plan.
How we run it. Off-site copies, a restore test on a schedule, and a record of the result you can show your client.
- 4
Small requests
Letting small requests sit in an inbox.
Edits that are forgotten or done for free eat the margin on the plan.
How we run it. Requests go in one queue, are logged against the plan and are quoted when they fall outside it.
- 5
Monthly report
Sending a task list instead of a report.
A list of updates proves effort, not value, and clients cancel plans that look like nothing.
How we run it. A short report with Done, Watch and Next, plus the one suggested change, in your branding.
How onboarding runs
How we onboard you for site care, step by step.
Stage 1
NDA and site audit
We sign the NDA and audit a first batch of your client sites, covering updates, backups, security and speed.
You get: An audit per site and one agreed baseline.
Stage 2
Pilot with a few sites
A few sites go on the routine first, with updates, backups and a first report.
You get: A first monthly report you can judge us on.
Stage 3
Write the SOPs
Request route, update windows, escalation and report format are written down for every site.
You get: A one-page care policy for your clients.
Stage 4
Add the rest of your sites
The remaining client sites move onto the routine in batches, with a named contact on our side.
You get: Every client site on one routine.
Timing depends on scope. We agree it with you before work starts.
White-label website maintenance for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells website maintenance but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label website maintenance.
Do you maintain sites you did not build?
Yes, after an audit.
Can I resell this with my own pricing?
Yes. Our fee is separate and your client price is your decision.
How do clients send requests?
Through you, in a shared board or email, whichever you prefer.
What if a site is hacked?
We restore from backup, clean up and report. We scope cleanup on a call.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label website maintenance?
Send a list of client sites and platforms. After the NDA we audit a few and propose a care plan structure.
Add website maintenance without adding headcount.
On a call, with a senior strategist. We scope your first website maintenance client and agree how we work behind you.
Run the numbers, read the method
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Ready when you are
Add website maintenance without adding headcount.
On a call, with a senior strategist. We scope your first website maintenance client and agree how we work behind you.
