White-label web design your clients approve first time.
UX, layouts and brand-led page designs delivered under your name, ready for your developers or ours.
In short
White-label web design is the design stage of a website, produced by MMC for your agency to present as its own: structure, wireframes, page layouts and a design system, all to your client's brand. You choose whether your developers build it or hand it to our development team.
- Your brand on every file. Layouts, notes and exports carry your name, not ours.
- Approved in stages. Structure first, then visuals, so your client signs off in order.
- Designed to be built. Components and states are specified for your developers.
Read the full guide
Monday Marketing Company (MMC) delivers web design for agencies and works behind your brand. You own the client relationship; we do the work.
From brief to handover files
Design goes wrong when it is disconnected from build. We design with development in mind: components that can be built, states that are specified and files that are named clearly.
Our direct approach is on the UI/UX design page, and build can follow through white-label web development.
What we handle in white-label web design.
From structure to handover.
- Discovery and sitemap. Pages and structure agreed first.
- Wireframes. Layouts without distraction.
- Visual design. Mobile and desktop designs to the brand.
- Design systems. Reusable styles and components.
- Prototype and test. Clickable prototypes for review.
- Developer handover. Files and notes ready for build.
Why agencies hand their web design to MMC
A delivery partner that behaves like part of your team.
- Design for build. We think about what developers will need.
- Brand first. We follow the client's identity.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Research What people do, not what we assume
- Could not find the size guide
- Looked for delivery time first
- Left at the long form
- Asked: is this in stock?
Journey Built around the task
- Land
- FindUsers stall here
- Decide
- Pay
Wireframe to screen Structure first, then style
Prototype test Fixed before anything is built
- WorkedFound the product fast
- StalledMissed the size guide
- ChangeMove size guide up
Design system Reusable, so new pages stay consistent
Button
PrimarySecondaryInput
LabelTag
In stockSavedCard
The work, shown
What we actually do when you hand us a web design brief.
- 01
Turn your client's brief into research.
We read the brief and brand files you send, then note what users need, so the design starts from evidence you can show.
- 02
Map the journey before any screen.
A flow you can walk your client through, with the drop-off point flagged and agreed before layouts start.
- 03
Wireframe first, then design to the brand.
Structure is approved in grey before colour arrives, so your client reviews layout once, not five times.
- 04
Test a prototype before your client sees it.
A clickable version goes to a few real users, so your presentation holds up when your client asks why.
- 05
Hand over a system your developers can build.
Named components, states and notes in your file format, ready for your team or ours.
Where it leaks
Five ways white-label web design goes wrong for agencies.
- 1
Brief intake
Starting design from a one-line brief.
Your designer guesses the brand and the goal, and your client corrects both after the first presentation.
How we run it. We take a structured brief with brand files, goals and references from you, and write down what is in scope before the first layout.
- 2
Revision rounds
Revision rounds that nobody wrote down.
Every extra round is unbilled work, and open-ended feedback is how a fixed fee turns into a loss.
How we run it. The scope states the rounds. Extra rounds are quoted before we start them, so you can bill your client for them.
- 3
Platform limits
Designing past what the platform can build.
A beautiful layout that the CMS cannot do becomes a rebuild, and the delay lands on you.
How we run it. We design with WordPress, Shopify or custom limits in mind, and flag anything costly before your client falls for it.
- 4
Developer handover
Files that developers cannot use.
Unnamed layers and missing states send your developers back with questions, and the build date slips.
How we run it. Components, states and notes are named clearly, in the format you or your build partner prefer.
- 5
Client feedback
Feedback spread across emails and chats.
Versions get mixed up and the last comment wins, not the right one.
How we run it. One feedback route, one version in play, and a short change list we send you after each round to forward on.
How onboarding runs
How we onboard you for web design, step by step.
Stage 1
NDA and brief intake
We sign the NDA, take your brief and brand files, and write the design scope with revision rounds stated.
You get: A written scope you can share with your client.
Stage 2
Pilot design
One small project first, such as a landing page or a few key screens, designed to your client's brand.
You get: A pilot you can judge on layout, speed and communication.
Stage 3
Write the SOPs
Briefing form, file naming, feedback route and review rounds are written down so every project runs the same way.
You get: A one-page working agreement for your studio.
Stage 4
Scale across clients
More briefs go through the same intake, and we add designers to your queue as your workload grows.
You get: A design service you can sell again and again.
Timing depends on scope. We agree it with you before work starts.
White-label web design for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells web design but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label web design.
Do I have to use your developers?
No. You can build in-house, with another partner or with our white-label web development team.
How many revision rounds are included?
The scope states the rounds. Extra rounds are quoted before we start.
Do you design for WordPress or Shopify?
Yes. We design with the target platform's limits in mind.
Who owns the designs?
Ownership terms are written into the agreement before work starts.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label web design?
Send the brief and brand files. After the NDA we propose a design scope and timeline you can share with your client.
Add web design without adding headcount.
On a call, with a senior strategist. We scope your first web design client and agree how we work behind you.
Ready when you are
Add web design without adding headcount.
On a call, with a senior strategist. We scope your first web design client and agree how we work behind you.
