● AI SEO

AI SEO for brands buyers ask AI about.

Buyers now get answers from search results, AI Overviews and assistants. We plan one SEO programme that keeps you visible in all of them.

See the work

An analyst reviewing charts on two monitors while on a call. — Visible in search and in AI answers

In short

AI SEO is the work of keeping your brand visible and accurately described wherever buyers now look for answers: classic search results, Google AI Overviews and assistants such as ChatGPT, Perplexity and Gemini. It joins technical SEO, clear content and trusted mentions into one plan.

One plan, not three. Classic SEO, AEO and GEO are scoped together so work is not duplicated.
Questions first. Pages are built around what buyers actually ask, in the order they ask it.
Accurate by design. Facts, entities and structure that make being quoted correctly more likely.

Read the full guide

Monday Marketing Company (MMC) runs AI SEO for D2C, B2B and education brands, as the umbrella over our answer-engine and generative-engine work.

What AI search changes

A buyer who used to scroll ten blue links may now read a generated summary, ask an assistant a follow-up and only then visit a site. Some of those answers name brands and link to sources; many do not send a click at all.

That makes two things matter more than before: whether your pages are the clear, accurate source an answer can draw from, and whether trusted places beyond your own site describe you the same way. Neither replaces the SEO basics. Both sit on top of them.

AI SEO, AEO and GEO: which page is which

The three terms overlap, so this is how we separate them. AI SEO is the overall programme. AEO and GEO are the two specialist workstreams inside it. The foundation under all three is SEO.

What we do in AI SEO.

From the first audit to repeat tracking, for D2C, B2B and education sites.

AI visibility audit. The buyer questions that matter, checked across search and assistants and recorded.
Technical foundation. Crawling, indexing, speed and AI crawler access reviewed and fixed.
Answer-first content. Pages that open with a direct answer, then give detail and proof.
Structured data. Schema for organisation, product, course, FAQ and article where it fits.
Entity and mention work. Consistent facts across your site, profiles and trusted third-party sources.
Tracking and reporting. A fixed question set checked over time, next to organic enquiries and orders.

Why brands choose MMC for AI SEO

The ground is moving, so we keep the plan simple and the reporting honest.

Built on real SEO. We fix the foundation first, because AI answers draw on the same web your site sits on.
No promises we cannot keep. We do not guarantee citations. We commit to the work and report what we observe.
One plan across AEO and GEO. The specialist workstreams are scoped together, so nothing is done twice.
Joined up with paid. Search data feeds our ads, and ad data shows which pages deserve more effort.

Search

best running shoe for flat feet

AI summary

For flat feet, look for a stable shoe with firm arch support and a roomy toe box. Brands that publish clear sizing guides are easier to trust.

Sourcesyourstore.examplereviews.example

Search result

Stable shoes with a firm midsole suit flat feet, and a wide base helps.

yourstore.example › running › flat-feet

guide.example
reviews.example
forum.example
yourstore.example › guidesRunning shoes for flat feet, explainedCrawlableStructured data valid

AI visibility check Do we appear, and is it right?

best running shoe for flat feetAppears
shoe brands for wide feetAppears
where to buy for a first marathonMissing

The same buyer questions, asked again and again over time.

Illustrative layout of a search results page and AI answer. Not a client account, no real figures or brand answers.

The work, shown

What we actually do for your AI visibility.

01
Check how you show up today.
We ask your buyers' questions in search and assistants, and record where you appear, where you are missing and where you are described wrongly.
02
Make the site readable by machines.
Crawling, speed and structured data are fixed, and we review what AI crawlers are allowed to read.
03
Rewrite pages to lead with the answer.
Each priority page opens with a direct answer, then detail, FAQs and proof.
04
Align your facts across the web.
Your name, offer and facts match across your site, profiles and trusted sources, so AI summaries stay accurate.
05
Track one fixed set of questions.
The same buyer questions are rechecked over time, beside qualified traffic, enquiries and orders.

Where it leaks

Five ways AI search visibility goes missing.

AI visibility mapTap a number to see where it breaks and how we run it.

Ranking

Ranks in classic resultsMissing from the AI answer

Ranks, not named

Crawlers

Content behind scriptsBlocked by robots rules

Hard to read

Page

Story about the brandAnswer far down the page

No clear answer

The web

Your site says one thingProfiles say another

Facts clash

Tracking

One snapshotRankings only

Proves little

Illustrative diagram, not a client account. No real figures.

1
AI visibility audit
Assuming you show up because you rank.
Ranking in classic results does not guarantee a mention in a generated answer, and assistants can describe a brand wrongly.
How we run it. We ask the questions your buyers ask across search and assistants, record what is said about you and where the gaps are.
2
Technical foundation
Pages that crawlers and AI systems struggle to parse.
Content hidden behind scripts, blocked by robots rules or lacking structure is harder to retrieve and quote.
How we run it. We fix crawling, indexing, speed and structured data, and review what AI crawlers are allowed to read.
3
Answer-first content
Writing about the brand instead of the buyer's question.
Assistants favour pages that state a clear answer near the top and back it with specifics.
How we run it. We rewrite and build pages with a direct answer first, then detail, FAQs and proof. See <a href="/services/seo/aeo/">AEO</a>.
4
Entities and mentions
Your own site says one thing and the web says another.
Generative systems draw on many sources, so conflicting names, descriptions or facts weaken how you are summarised.
How we run it. We align your name, offer and facts across your site, profiles and trusted third-party sources. See <a href="/services/seo/geo/">GEO</a>.
5
Reporting
Reporting only rankings.
AI answers vary by question, time and user, so one screenshot proves little.
How we run it. We track a fixed set of buyer questions over time, plus qualified traffic, enquiries and orders from search.

Your first 90 days

How we run AI SEO, month to month.

Days 1 to 30
Audit and baseline
We record how you appear in search and assistants for a fixed set of buyer questions and fix the technical blockers.
You get: A baseline you can compare against.
Days 31 to 60
Plan the questions and pages
We map the questions to pages, mark what to fix, merge or create, and align facts across your profiles.
You get: A page and entity plan.
Days 61 to 90
Publish, structure and track
Answer-first pages and structured data go live, and we start the repeat checks.
You get: Progress read over time, not from one screenshot.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

AI SEO for brands that expect to be asked.

A good fit

You sell something buyers research first, and you want to be named when they ask search or an assistant.

This suits D2C brands with a catalogue, B2B companies whose buyers shortlist alone, and colleges and consultancies whose families compare options.

Not a fit

You need a guaranteed citation or fast leads.

Nobody controls what an AI system says, and search takes time. Urgent demand is better served by paid media while this builds.

Common questions

Questions about AI SEO.

What is AI SEO?

AI SEO is a single programme that keeps your brand visible in classic search results and in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity and Gemini. It combines technical SEO, answer-first content, structured data and consistent mentions across the web.

How is AI SEO different from SEO?

SEO is the foundation: crawlability, speed, content and authority. AI SEO adds the work specific to answer engines, such as direct answers, FAQ structure, entity consistency and tracking how you appear in generated answers.

How is AI SEO different from AEO and GEO?

AI SEO is the overall plan. AEO focuses on becoming the short answer in snippets, voice and answer boxes. GEO focuses on being cited by generative AI tools. We scope them together so the work is not duplicated.

Can you guarantee a mention in ChatGPT or Google AI Overviews?

No. Nobody outside an AI or search company can promise a citation, a ranking or a position in an answer, and the systems change often. We commit to the work in the monthly scope and to reporting what we can observe.

What does AI SEO cost?

A monthly scope, agreed after a call and written down so you can see what each month covers. We do not publish a price list because the right scope depends on your site, your market and how much you want done.

Who is AI SEO for?

Brands whose buyers research before they buy. We do this for D2C, B2B and education brands and set it up differently for each: D2C on products and repeat purchase, B2B on specifications and enquiries, education on courses and admissions.

What do you need from us?

Access to your site, Search Console and Analytics, your product or course list, the questions your sales or support team hear most, and someone who can approve content. If you are mid-redesign, tell us first.