White-label services that let you say yes to every client.
SEO, ads, social, content, web, apps and AI, delivered behind your brand under NDA. You keep the client. We do the work.
In short
White label means we deliver the work and you sell it as your own. Your agency owns the client, the pricing and the relationship; MMC works behind you under an NDA, and reports can carry your brand. It lets you offer more services without hiring a team for each.
- Your brand, your client. We stay behind you and never approach your clients.
- Every discipline. Search, paid, social, content, web, apps and AI from one team.
- Reports your way. Deliverables carry your name, your format and your tone.
Read the full guide
Monday Marketing Company (MMC) is a performance and growth agency in India, and white label is how we work with other agencies, studios, consultancies and freelancers.
What white label means for an agency
In a white-label arrangement one company does the work and another sells it under its own name. For an agency, that means a partner who can run SEO, ads, web builds or creative for your client while you stay the face of the account.
It is different from referral work, where a partner takes the client, and from hiring freelancers, where you manage every task. A white-label partner owns delivery quality and timelines against a scope you agree, and you own the relationship.
How the white-label model works
It runs in five steps: we sign an NDA, agree what you sell and what we deliver, set up your reporting format, run a first client together, then scale to more accounts. Each step is covered below and on the agency outsourcing page.
Reporting goes out under your brand. We can supply the report for you to send, or feed the numbers to your own template. Where a client call needs a specialist, we join as a member of your team if you ask us to.
Every white-label service, one page each
Each service below has its own page with scope, process and questions. Start with the one your clients ask for most.
Engagement models and who they suit
Pick the model that matches how you sell. Detail on each is on the white-label pricing models page and the reseller programme page.
Who white label is for
Digital agencies use it to add disciplines. Web studios use it to add search, ads or maintenance after a build. Consultancies use it to deliver the work they recommend. Freelancers use it to take on bigger clients. In-house marketing teams use it to cover peaks without hiring.
Overseas agencies often start with our India delivery partner page. If you are not sure which fits, a call settles it quickly.
What you can white label.
Six groups of services, each with its own page and process.
- Search and AI visibility. SEO, link building, GEO and AEO, delivered and reported behind your name.
- Paid media. Google, Meta and marketplace advertising managed in your client's accounts.
- Social, content and creative. Social calendars, articles, design, video and creator content.
- Web and apps. Design, WordPress, Shopify, custom builds, maintenance and mobile apps.
- Retention, CRO and leads. Email and WhatsApp flows, conversion work and lead generation funnels.
- AI, reporting and reputation. AI services, dashboards, monthly reports and review management.
Why agencies choose MMC as a white-label partner
A partner that behaves like part of your team.
- Performance roots. We are a performance and growth agency first, so the work is built around results you can report.
- Strategist on every account. A senior person scopes the work and stays reachable, not just a ticket queue.
- Under your brand. Deliverables and reports can carry your name and format.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
- Revenue
- Qualified leads
- Return on spend
Two views, one source Same data, different access
Client sees
- Your logo and colours
- Results and trends
- Reports on schedule
Agency sees
- Everything the client sees
- Notes and task list
- Margin and cost
Delivery Sent under your name
The work, shown
What white label looks like from both sides.
- 01
Put your logo on what the client sees.
The dashboard, the report and every deliverable carry your name, colours and format. MMC appears only if you choose it.
- 02
Keep margin, notes and tasks on your side.
Internal notes, costs and task lists sit in an agency view that your client never opens.
- 03
Agree who sees what before work starts.
A written split of client-facing and agency-only information means nothing reaches the client by accident.
- 04
Send the monthly report from your domain.
We prepare it, you read it, and it goes out from your address under your logo.
Where agency delivery goes wrong
Five ways agency delivery goes wrong.
- 1
Handover
The brief reaches us half-formed.
Client goals, access and brand rules sit in your inbox and your head, so the first draft guesses.
How we run it. We send one intake form, hold a short handover call and write back what we understood before any work starts.
- 2
Timing
Work lands the night before the client call.
The date you promised the client never reached the person doing the work.
How we run it. Each deliverable gets your client date and an earlier internal one, tracked on a shared board you can open.
- 3
Review
Quality drifts when you are not looking.
Different people, different weeks, and the client notices before you do.
How we run it. Every piece passes a checklist and a second reviewer before it reaches you, so you approve instead of repair.
- 4
Reporting
Reports show activity, not what it means.
A wall of metrics gives you nothing to say on the call.
How we run it. We add a short note to each report: what moved, why, and what happens next, in your template and voice.
- 5
Scope
Delivery quietly eats your margin.
Scope creep, rework and unplanned calls turn a good retainer into a loss.
How we run it. Scope is written per client, extras are quoted back to you first, and your costs from us stay easy to predict.
Your onboarding
How a white-label engagement starts, step by step.
Stage 1
Sign the NDA and agree scope
We sign an NDA before we see client details, then write down the services you want and the scope per client.
You get: A written scope you can reuse.
Stage 2
Run one pilot client
We pick one client, onboard them behind you and set check-in points, with reporting built in your format.
You get: A pilot you can judge on the work.
Stage 3
Write the SOPs
Briefs, approvals, file names, deadlines and report layout are written down so delivery does not rely on one person.
You get: A short operating guide for your account.
Stage 4
Scale to more accounts
When the pilot is steady, we add clients and services on the same routine, with the same strategist.
You get: More services without more payroll.
The stages show the order of onboarding, not a promise of timing. Your first client decides how long each stage takes.
White label for agencies that want to grow without hiring.
A good fit
Your clients ask for services you do not offer, and hiring a team for each would be slow or risky.
It suits digital agencies, web studios, consultancies, freelancers and marketing teams.
Not a fit
You want a partner that will approach your clients.
We do not. That is the opposite of white label, and we will say so on the first call.
Common questions
Questions about white-label services.
What is white-label digital marketing?
It is when one company delivers marketing work and another sells it under its own brand. The agency owns the client; the white-label partner works behind it.
How does white-label work with MMC?
We sign an NDA, agree scope, set up reporting in your format, run a first client together and scale from there. You stay the only point of contact for your client unless you ask otherwise.
Will you contact my clients?
No. We do not approach your clients, and we sign an NDA covering client information. If you want us on a client call, you invite us as part of your team.
Can reports carry our branding?
Yes. We can supply reports in your format and name, or send numbers for your own template. What the client sees is your decision.
Which services can you white label?
Search, link building, GEO and AEO, ads, social, content, email and retention, CRO, lead generation, ecommerce, creative, web, apps, AI, reporting and ORM. The table on this page links to each.
Who is white label for?
Digital agencies, web studios, consultancies, freelancers and in-house teams that sell or need more services than they can staff.
How is pricing set up?
Through a retainer, a project, a dedicated team, an hourly block or a reseller arrangement. We agree the model on a call and write the scope down. See the pricing models page.
Do you work with agencies outside India?
Yes. Many overseas agencies work with Indian delivery partners. We explain how time zones, communication and reporting work on our India partner page.
Add services without adding payroll.
On a call, with a senior strategist. We scope what you sell and agree how we work behind you.
Run the numbers, read the method
Tools and guides behind the numbers.
CalculatorUnit economicsWhat one order leaves behind, from CM1 to CM3.Open the calculator
CalculatorCAC runwayHow long a new brand burns before it turns.Open the calculator
GuideWhy ad dashboards over-count salesMeta, Google and your store each count their own conversions, so the totals never match. Here is why dashboards over-count and how to read results anyway.Read the guide
Ready when you are
Add services without adding payroll.
On a call, with a senior strategist. We scope what you sell and agree how we work behind you.
