● UGC ads agency

UGC and video that works as ads.

Creator-style video briefed against one brand thesis, edited for the ad platforms, and refreshed on a schedule before creative goes stale.

See the work

A wall of creator photos and cut ideas, grouped by week. — Made to run as ads

In short

UGC and video production is the work of making creator-style content that is built to run as paid ads, then testing which versions hold attention. MMC produces UGC, video and creative for D2C brands, and creative for B2B and education campaigns, directing creators against one brand idea and refreshing versions before they tire.

One brand thesis. Every video briefed against it.
Creators, not stock. Real people, natural delivery.
A steady refresh. New cuts before results tire.

Read the full guide

Monday Marketing Company (MMC) produces UGC, video and creative for D2C brands, and creative for B2B and education campaigns.

What UGC and video covers.

Six steps from a single idea to ads that hold attention.

One-idea brief. A short brief built on one message, so every video points the same way.
Real creators. People who look and speak like your buyers, not stock actors.
Platform edits. Cuts, captions and hooks edited for the platform and placement.
Hook and format tests. Variations tested to learn which opening and format hold attention.
Product and explainer video. Clear demos and explainers that answer buying questions.
Refresh plan. New versions scheduled before an ad wears out.

Why brands choose MMC for this

We make video that the media team can test and learn from.

Made for the ad account. Creative is planned with the person who will run it.
Authentic, within the rules. Real people, clear disclosure and proper usage rights.
Testing built in. Every batch is designed to show what to make next.
Works for any audience. Product videos for D2C, explainers for B2B and campus stories for education.

Creative brief

The brief One page, one idea

Hook: Show the problem in the first second
Angle: A real person, in a real home
Must show: The product in use, close up
Must say: One plain benefit
Avoid: Claims we cannot back up

Creators Matched to the product and the buyer

Creator ASkincareHomeSelected
Creator BParentsFood
Creator CFashionFitness

Delivery Raw clips in, edited cuts out

Creator ARaw clips inCuts ready
Creator BRaw clips inCuts ready
Creator CRaw clips inEditing

Test the cuts The winner shapes the next brief

Cut 1Retired
Cut 2Retired
Cut 3Winner
Cut 4Retired

Illustrative layout of a UGC brief and creator board. Not a client account, no real figures or people.

The work, shown

How one brief becomes ads that run.

01
Brief every video around one thesis.
One idea per round, with a hook, an angle and what to show, so each test asks a clear question.
02
Match creators to your buyer.
Real people who look and sound like your customers, chosen for the product and the audience.
03
Collect raw clips and cut many hooks.
Footage is edited into several hooks, lengths and formats for each placement you run.
04
Test the cuts and brief the winner forward.
Versions run against each other with your media buying, and the winner shapes the next brief before the set tires.

Where it leaks

Five ways ad creative goes wrong.

Watch-time viewTap a number to see where it breaks and how we run it.

Fresh cutTired cutStart of the video to the end

Illustrative diagram, not a client account. No real figures.

1
Brand thesis and briefs
Making videos with no shared idea behind them.
Random creative cannot be compared, so nothing is learned. A clear idea gives every new video a reason.
How we run it. We write a brand thesis and short briefs for each video, so every test asks a clear question.
2
UGC and creator shoots
Polished ads that look like ads.
Feeds tend to reward content that looks like it belongs there. Creator-style video often earns more attention than a studio spot.
How we run it. We brief and shoot creator-style videos with real people, on location or at home, matched to your audience.
3
Editing for ads
Posting the same cut everywhere.
The first seconds decide whether anyone keeps watching, and each platform and placement has its own shape.
How we run it. We edit each video with strong hooks and cut versions for the formats and placements you run.
4
Creative testing
Choosing winners on opinion.
The videos a team likes are not always the ones an audience watches. Only results show which ones hold attention.
How we run it. We test versions against each other and read the results together with your media buying, so the next round builds on what worked.
5
Refresh cadence
Running the same creative until it stops working.
Every ad tires. A steady supply of new versions keeps results from falling off suddenly.
How we run it. We plan a steady flow of new versions, so fresh creative is ready before the current set tires.

Selected work

A few of the brands we make creative for.

See all our work

A few more. Hover or tap a logo.

Bloom Edutours project — **Bloom Edutours**Website, Lead generation, Creative, Social

Sprouts Edu Tours project — **Bloom Edutours**Website, Lead generation, Creative, Social

What we read

Hook rate: The share of viewers who stay past the opening seconds.
Hold rate: How far through the video people keep watching.
Cost per order or lead: What each result costs, by creative.
Time to fatigue: How long a creative works before results fall.

Read together with your cost per order or lead.

Your first 90 days

How we run UGC and video, week to week.

Days 1 to 30
Write the brand thesis
One idea, several angles for hook, offer and proof, agreed before anyone films.
You get: A brief your media team can test.
Days 31 to 60
Shoot with creators
Creator and UGC-style footage, on location or at home, matched to your audience.
You get: Raw footage with real people in it.
Days 31 to 60
Edit for each placement
Strong hooks, many lengths and formats cut from the same shoot.
You get: A bank of ads ready to run.
Days 61 to 90
Test and refresh
Angles run against each other, and winners are refreshed before they tire.
You get: Creative that keeps holding attention.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

UGC and video for brands that live on creative.

A good fit

Your ads tire fast and your team cannot make enough good creative.

D2C brands get more angles to test, and B2B and education brands get video that explains and builds trust.

Not a fit

You want one big film, or creative with no media plan.

Creative earns its place by being tested in ads, so it needs a media plan.

Common questions

Questions about UGC and video production.

What is UGC and video production?

UGC means user-generated content. In advertising it usually means creator-style video with real people talking about a product, made to run as paid ads.

How does UGC and video production work with MMC?

We brief one brand thesis, direct creators against it, edit many versions for the ad platforms, test them against each other and refresh before they tire.

What does UGC and video production cost?

A monthly scope, agreed after a call. It is written down so you can see what each month covers. We do not publish a price list, because the right scope depends on your site, your market and how much you want done.

Do you guarantee results?

No. We cannot guarantee a winning ad, because nobody can. We commit to a clear testing method, a refresh schedule and honest reporting on what worked.

Who is UGC and video production for?

D2C brands that run paid ads, mostly. Not only D2C. We work with D2C, B2B and education brands, and set the work up differently for each: D2C on hooks and product demos for ads, B2B on explainers that build trust, education on student and campus stories.

What do you need from us?

Your product or service, brand guidelines, access to ad performance, and a person who can approve scripts and cuts.