01Homepage
A homepage that opens on the range
Shop by age, category and brand sit in the main menu, with round category tiles straight under the banner. On a phone the menu folds behind one button.
D2C case studyAwwBaby
A custom-built Shopify store for AwwBaby: homepage, category listings, product pages and a cart with GoKwik checkout.
Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.
- Client
- AwwBaby
- Kind of brand
- Online store, newborn, baby and kids' products
- Where it shows up
- Shopify store
- GoKwik checkout
- Meta ad
- Google search ad
- What the artwork shows
- Homepage and category listings
- Product page
- Cart and GoKwik checkout
- Social tiles, Meta ad and Google search ad
The brief
What this work covers.
AwwBaby sells newborn, baby and kids' products online, from toys and games to clothes, footwear, diapers and strollers. The vision was a premium kids' shop where international products for children are available in India, covering everything the store sells today.
The expectation was practical: a working website with categories, product pages and listings. We custom-built the store on Shopify, kept apps and tools to a minimum, used Shopify's native features wherever they existed, and connected GoKwik for checkout.
What we built
The work, piece by piece.
02Category pages
Listings that work like a shop shelf
Each collection opens with a short description, then filters for availability and price, a sort control and product cards with brand, price and add to cart. The Games collection is shown.
03Product page
Delivery and payment answered before add to cart
A gallery, the price inclusive of taxes, the free delivery threshold, UPI, card and cash on delivery, then add to cart and buy it now. Returns and support sit just below.
04Cart and checkout
A Shopify cart with GoKwik checkout
The cart shows the offers on hand and one checkout button. Checkout opens GoKwik's flow, which starts with a mobile number.
05Social
Social creative tiles
Two portrait tiles in the store's lilac palette, made as campaign artwork.
06Ads
A Meta ad and a Google search ad
Campaign artwork in the same palette as the store, so an ad and the page it points to read as one brand.
How it works together
One path, four parts.
The creative, the media and the site for AwwBaby are shown here as one path, each part handing over to the next.
- 01
Make
The creative
Social creative tiles and ad artwork
- 02
Reach
Where it runs
Meta ad and Google search ad
- 03
Land
Where it lands
Homepage, category listings, product pages and cart on Shopify, with checkout by GoKwik
- 04
Act
What it is for
The pages are organised around one action: an order.
Results
Measured on the live store.
A fast store that turns visits into orders.
PageSpeed scores are for the homepage.
- PageSpeed, mobile
- 93
- Google PageSpeed Insights
- PageSpeed, desktop
- 98
- Google PageSpeed Insights
- Conversion rate
- 1.06%
- Current store conversion rate
Common questions
About the work for AwwBaby.
What did MMC build for AwwBaby?
A custom-built Shopify store for AwwBaby: homepage, category listings, product pages and a cart with GoKwik checkout. The work shown includes homepage and category listings, product page, cart and GoKwik checkout and social tiles, Meta ad and Google search ad.
Which MMC services were used for AwwBaby?
For AwwBaby we worked on website development, performance marketing and performance creative.
Website developmentPerformance marketingPerformance creative
What kind of brand is AwwBaby?
AwwBaby is an online store for newborn, baby and kids' products: toys, games, clothes, footwear, diapers and strollers. It sits in our D2C work, which is covered under D2C marketing.
How do I start a similar project?
Book a strategy call from this page. On the call a senior strategist reads your brand against what a sale is worth to you, and we agree where to begin. The audit page explains the next step.
Want to work with us
Put your brand on this wall next.
On a call, with a senior strategist. We read your brand against what a sale, a lead or an enrolment is worth to you.
