01Brand page
A brand page of its own inside Aww Baby
Sprnt has its own menu in the Aww Baby store and a brand page that opens on kids in motion. Fabric benefits such as breathable, 4-way stretch and buttery soft run under the banner.
D2C case studySprnt
Launching Sprnt, a kids' activewear label from the founders of Aww Baby, inside the Aww Baby store: brand marketing, store pages, social, ads and AI-assisted shoots.
Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.
- Client
- Sprnt
- Kind of brand
- D2C brand, kids' activewear
- Where it shows up
- Brand, collection and product pages on Aww Baby
- Social media
- Meta ads
- Google Shopping ads
- What the artwork shows
- Brand page and fabric story
- Collection and product pages
- Cart with a first-order offer
- Social tiles, Meta ad and Google Shopping ad
The brief
What this work covers.
Sprnt is a kids' activewear brand, created by the founders of Aww Baby as one of their own labels. They wanted to enter kids' sportswear and launch Sprnt inside Aww Baby, their kids' shopping platform.
We ran the whole launch: brand marketing, the Sprnt pages on the website, social media, performance marketing, and AI-assisted shoots and content creation. It all rests on one idea for parents: a soft bamboo and spandex fabric that keeps kids comfortable, even in extreme heat.
What we built
The work, piece by piece.
02The positioning
Comfort parents can feel, even in the heat
The fabric is the reason to buy, so the store shows it plainly: 95% bamboo and 5% spandex in the tees, soft, breathable and anti-microbial. The same message carries into the product pages, social and ads.
03Collection
A collection that leads with the fabric
A Bamboo Fabric badge on each tee, filters for availability and price, and a two-column grid on the phone. Payment options sit in the collection header.
04Product page
Fabric details one tap from add to cart
Sizes by age, the price inclusive of taxes, the free delivery threshold, UPI, card and cash on delivery. The fabric and wash care sit just below add to cart.
05Cart
A first-order offer for Sprnt
The cart shows a Sprnt code next to the store-wide one, so a parent buying Sprnt for the first time has a reason to check out today.
06Creative and ads
Social tiles, a Meta ad and a Google Shopping ad
Launch creative from AI-assisted shoots: kids running, playing tennis, cycling and stretching, in the same lilac palette as the store, so an ad and the page it opens read as one brand.
How it works together
One path, four parts.
The creative, the media and the site for Sprnt are shown here as one path, each part handing over to the next.
- 01
Make
The creative
Social tiles and ad creative from AI-assisted shoots
- 02
Reach
Where it runs
Meta ads and Google Shopping ads
- 03
Land
Where it lands
Brand page, collection, product pages and cart inside the Aww Baby store
- 04
Act
What it is for
The pages are organised around one action: an order.
Results
The launch, in numbers.
The launch creative earned the clicks, and the Sprnt social pages reached 6 lakh views in the first 15 days.
Click-through rate is across the launch ads. Conversion rate is for the Sprnt range on the store. Page views are for the Sprnt social pages.
- Click-through rate
- 3.4%
- Launch ads, driven by the creative
- Conversion rate
- 1.2%
- Sprnt range on the Aww Baby store
- Social page views
- 6 lakh
- First 15 days after launch
Common questions
About the work for Sprnt.
What did MMC build for Sprnt?
Launching Sprnt, a kids' activewear label from the founders of Aww Baby, inside the Aww Baby store: brand marketing, store pages, social, ads and AI-assisted shoots. The work shown includes brand page and fabric story, collection and product pages, cart with a first-order offer and social tiles, Meta ad and Google Shopping ad.
Which MMC services were used for Sprnt?
For Sprnt we worked on website development, performance marketing, performance creative and social media creatives.
Website developmentPerformance marketingPerformance creativeSocial media creatives
What kind of brand is Sprnt?
Sprnt is a kids' activewear brand created by the founders of Aww Baby and sold through the Aww Baby store. It sits in our D2C work, which is covered under D2C marketing.
How do I start a similar project?
Book a strategy call from this page. On the call a senior strategist reads your brand against what a sale is worth to you, and we agree where to begin. The audit page explains the next step.
Want to work with us
Put your brand on this wall next.
On a call, with a senior strategist. We read your brand against what a sale, a lead or an enrolment is worth to you.
