D2C case study

MyBrownButters

An ecommerce storefront for MyBrownButters' body care range, paired with social creative and ads for the same products.

See what we built
MyBrownButters website, ads and social creative shown together

Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.

Client
MyBrownButters
Kind of brand
D2C brand, body care
What we did
Where it shows up
  • Meta carousel ad
  • Google Shopping
What the artwork shows
  • Homepage on desktop and mobile
  • Social media creative tiles
  • Meta carousel ad
  • Google Shopping ad

The brief

What this work covers.

MyBrownButters sells dessert-inspired body care. We built an ecommerce storefront for the range, paired with social creative and ads for the same products.

The storefront, the ads and the social creative share one look, so an ad and the page it points to read as the same brand.

What we built

The work, piece by piece.

01Storefront

Homepage on desktop and mobile

A bright homepage with an offer bar, a hero built around the products, a 2 Freebies offer, a strip of product promises and a phone version that carries the same look.

MyBrownButters homepage on a laptop and a phone: a Dessert for Your Skin hero with two women and the body butter range, an offer bar and a Start Your Body Care button

02Social

Social creative tiles

Square tiles that use the product jars and the same pink and lilac palette as the site.

MyBrownButters social media creative tiles

03Ads

A Meta carousel ad and a Google Shopping ad

The carousel steps through products and offers. The Shopping ad lists products with price and sale tags.

MyBrownButters Meta ad
Meta carousel ad
MyBrownButters Google Shopping ad
Google Shopping ad

How it works together

One path, four parts.

The creative, the media and the site for MyBrownButters are shown here as one path, each part handing over to the next.

  1. 01

    Make

    The creative

    Social creative tiles

  2. 02

    Reach

    Where it runs

    Meta carousel ad and Google Shopping ad

  3. 03

    Land

    Where it lands

    Homepage on desktop and mobile

  4. 04

    Act

    What it is for

    The pages are organised around one action: an order.

Results

Numbers we can share are agreed with each client.

Here you see what we built. Where MyBrownButters has agreed to share figures, we walk you through them on a call, with the basis they were measured on.

Prices, ratings or counts that appear inside the designs belong to the design itself. They are not results we report.

How the audit works

Common questions

About the work for MyBrownButters.

What did MMC build for MyBrownButters?

An ecommerce storefront for MyBrownButters' body care range, paired with social creative and ads for the same products. The work shown includes homepage on desktop and mobile, social media creative tiles, Meta carousel ad and Google Shopping ad.

Which MMC services were used for MyBrownButters?

For MyBrownButters we worked on website development, performance marketing and performance creative.

What kind of brand is MyBrownButters?

MyBrownButters is a D2C brand that sells dessert-inspired body care. It sits in our D2C work, which is covered under D2C marketing.

How do I start a similar project?

Book a strategy call from this page. On the call a senior strategist reads your brand against what a sale is worth to you, and we agree where to begin. The audit page explains the next step.

Want to work with us

Put your brand on this wall next.

On a call, with a senior strategist. We read your brand against what a sale, a lead or an enrolment is worth to you.

How the audit works
WhatsApp