White-label social media management for agencies of every size.
Calendars, post design, scheduling, community replies and monthly reports for your social clients, under your brand.
In short
White-label social media management means MMC runs your client's social channels while you stay the agency they hire. We plan the calendar, design the posts, schedule and publish, handle community replies where agreed, and send a monthly report you can put your name on.
- The whole month. Calendar, post design, scheduling and replies handled for the client's channels.
- Approvals built in. Nothing is published until you or the client has said yes.
- Brand rules kept. Every post is checked against the client's brand sheet.
Read the full guide
Monday Marketing Company (MMC) delivers social media management for agencies and works behind your brand. You own the client relationship; we do the work.
What is in a white-label social package
Each package is built from the same parts. We agree which parts your client needs, how many posts a month, which channels, and who approves.
Our direct work is described on the social media service page, and we can pair it with creative and video production.
What we handle in white-label social.
From the calendar to the monthly report.
- Content calendar. A month of posts planned by theme and channel.
- Post design. Static, carousel and story designs to the client's brand.
- Short video. Reels and shorts edited from client footage or stock.
- Scheduling and publishing. Posts scheduled in the approved tool and times.
- Community management. Reply drafts or live replies within agreed rules.
- Reporting. Reach, engagement and learnings in your format.
Why agencies choose MMC for white-label social media
A delivery partner that behaves like part of your team.
- Approvals built in. You or the client see posts before they go out.
- Brand rules respected. We work to the client's guidelines.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
- Educate
- Show
- Prove
- Sell
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TikTokIn review
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How a month of client posts gets made and approved.
- 01
Set content pillars with your client's team.
Themes, tone and brand rules are agreed once and written down, so every post can be checked against them.
- 02
Draft the month in the client's style.
Designs, captions and short video are made to the brand kit and gathered in a calendar you can open.
- 03
Run approvals so nothing posts unseen.
You and the client approve in the order you choose, and nothing is scheduled until it is signed off.
- 04
Report and repeat under your brand.
A monthly report in your format shows what worked, and next month's calendar is built from it.
Where agency delivery goes wrong
Five places white-label social goes wrong.
- 1
Brand
Brand rules live in someone's head.
Posts drift from the client's look as soon as a new person touches the account.
How we run it. We capture colours, tone and no-go topics in a one-page brand sheet and design every post from it.
- 2
Planning
The month is planned the week before.
Last-minute posts are thin, and the client sees gaps.
How we run it. We plan the month by theme and channel and share the calendar, so you can see holes early.
- 3
Sign-off
Approvals arrive after the post is due.
A late sign-off forces a choice between a missed date and an unchecked post.
How we run it. Approval steps and cut-off times are agreed with you, and nothing is published without a recorded yes.
- 4
Community
Comments sit unanswered.
A client's followers expect a reply, and silence looks like neglect.
How we run it. We draft replies, or answer within rules you set, and flag anything sensitive to you.
- 5
Reporting
The report is a screenshot of likes.
Likes do not tell your client what to do next.
How we run it. Your monthly report covers reach, engagement and what we change next month, in your format.
Your onboarding
How your first social client gets onboarded.
Stage 1
NDA and brand sheet
We sign the NDA, then collect the client's brand rules, channels and approval path into one sheet.
You get: A brand sheet every post is checked against.
Stage 2
Pilot month of posts
A single month is planned, designed and approved with you before anything is scheduled.
You get: A pilot calendar you can show the client.
Stage 3
Approval and reply SOPs
Who signs off, by when, and how replies and sensitive comments are handled is written down.
You get: A routine nobody has to remember.
Stage 4
Scale to more channels
More channels and clients join on the same calendar routine, with one strategist across them.
You get: Social for more clients, same routine.
The stages show the order of onboarding, not a promise of timing. The client's approval speed decides how long each stage takes.
White-label social media management for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells social media management but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label social media management.
Do you post on the client's behalf?
Yes, if you give us access or use a scheduling tool with approval steps. You choose the approval level.
Can you handle comments and messages?
Reply drafts or live replies can be included, within rules you set. Sensitive cases come to you.
Which platforms do you cover?
Instagram, Facebook, LinkedIn, YouTube and X are the usual. We agree the set per client.
Do you produce original photos and video?
We can edit supplied footage and create designs. Shoots are a separate scope.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label social media management?
Send the client's brand guidelines and channels. After the NDA, we draft a first month's calendar for your review.
Add social media management without adding headcount.
On a call, with a senior strategist. We scope your first social media management client and agree how we work behind you.
Run the numbers, read the method
Tools and guides behind the numbers.
CalculatorBreak-even ROASThe ROAS you need before you start losing money.Open the calculator
CalculatorUnit economicsWhat one order leaves behind, from CM1 to CM3.Open the calculator
GuideHow D2C brands test ad creativeA repeatable way to test hooks and angles, read the results against your break-even ROAS and refresh creative before ads tire. Written for D2C brands.Read the guide
Ready when you are
Add social media management without adding headcount.
On a call, with a senior strategist. We scope your first social media management client and agree how we work behind you.
