White-label creative, video and UGC for agency deadlines.
Ad creative, social design, video editing and creator content delivered fast and to your client's brand.
In short
White-label creative, video and UGC means MMC produces the design and content your agency sells: ad creative, social graphics, video edits and creator-style videos, made to your client's brand rules and returned in the formats you need. It covers the busy weeks when your own designers are full.
- Made to brand rules. Every file is checked against the client's brand sheet.
- Every format you need. Cuts and sizes for each placement, named so your team can drop them in.
- Rounds agreed up front. Feedback is gathered into one list per round, so jobs finish.
Read the full guide
Monday Marketing Company (MMC) delivers creative, video and UGC for agencies and works behind your brand. You own the client relationship; we do the work.
Creative services by format
Creative is the part of paid and social work that never stops. We take briefs from you, return drafts for your review and deliver final files in your naming and format.
Direct versions of this work are on our UGC and video and social creatives pages. They feed white-label Meta Ads well.
What we handle in white-label creative.
Design, video and creator content.
- Ad creative. Static and carousel ads built to platform specs.
- Video editing. Cuts, captions and formats from supplied footage.
- UGC production. Creator-style videos from briefs and products.
- Creative refreshes. Variants to fight fatigue in running ads.
- Brand design support. Logos, collateral and templates on request.
- Creative testing support. Variants prepared for structured tests.
Why agencies choose MMC for white-label creative and video
A delivery partner that behaves like part of your team.
- To brand rules. We design to guidelines you supply.
- Revisions agreed. Rounds of changes are set in the scope.
- Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
- NDA first. We sign an NDA before we see client details, and we do not approach your clients.
The brief One page, one idea
- Hook
- Show the problem in the first second
- Angle
- A real person, in a real home
- Must show
- The product in use, close up
- Must say
- One plain benefit
- Avoid
- Claims we cannot back up
Creators Matched to the product and the buyer
- Creator ASelected
- Creator B
- Creator C
Delivery Raw clips in, edited cuts out
- Creator ARaw clips inCuts ready
- Creator BRaw clips inCuts ready
- Creator CRaw clips inEditing
Test the cuts The winner shapes the next brief
- Cut 1Retired
- Cut 2Retired
- Cut 3Winner
- Cut 4Retired
The work, shown
How a brief becomes files your team can drop in.
- 01
Take the brief once, on one page.
Hook, angle, must-show and must-say are written on one page and sent back, so nothing is assumed.
- 02
Match creators and editors to the brand.
Creator-style videos and edits are cast to the client's audience, with the pick sent for your approval.
- 03
Return files in every format you need.
Raw clips become cuts, captions and sizes for each placement, named in one convention.
- 04
Prepare variants for the client's tests.
Cuts are set side by side, so you can see which one is carried into the next brief.
Where agency delivery goes wrong
Five places white-label creative goes wrong.
- 1
Intake
The brief says make it pop.
A vague brief means three rounds of guessing and a late file.
How we run it. We rewrite it as one page of hook, angle, must-show and must-say, and send it back for your yes.
- 2
Revisions
Revision rounds have no end.
Open-ended feedback turns a fixed job into unpaid time.
How we run it. Rounds are agreed up front, feedback is gathered into one list per round, and extras are quoted to you first.
- 3
Review
Brand rules are checked after the file is made.
A wrong font or colour reaches the client and costs trust.
How we run it. Every file is checked against the client's brand sheet before it is sent to you.
- 4
Delivery
Only one size gets delivered.
A cut made for one platform does not fit another, and your team is cropping at midnight.
How we run it. We deliver each cut in the formats on the brief, named in one convention.
- 5
Files
Files arrive in a pile.
A messy folder slows your team and invites mistakes.
How we run it. Deliveries arrive in a tidy folder with a note on what is final and what is a draft.
Your onboarding
How your first creative client gets onboarded.
Stage 1
NDA and brand sheet
We sign the NDA, then collect the client's brand rules, fonts, colours and the formats you usually need.
You get: A brand sheet every file is checked against.
Stage 2
Pilot job
One brief goes through to final files in your naming, so you see how we take a brief and return work.
You get: A pilot job you can judge on the files.
Stage 3
Revision and naming SOPs
Revision rounds, file naming, approvals and folder layout are written down.
You get: A routine that keeps jobs finishing.
Stage 4
Cover your busy weeks
When your own designers are full, work flows to us on the same routine.
You get: Capacity you can switch on when needed.
The stages show the order of onboarding, not a promise of timing. Your busiest weeks decide how we pace the pilot.
White-label creative, video and UGC for agencies that sell more than they can staff.
A good fit
You are an agency, studio or consultancy that sells creative, video and UGC but does not want to hire and manage the team for it.
It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.
Not a fit
You want us to pitch or contact your client under our own name.
That is our direct service. We will point you to the right page and talk through it.
Common questions
Questions about white-label creative, video and UGC.
Can you work from my brand guidelines?
Yes. Share guidelines, fonts and assets and we design to them.
Who provides the footage for editing?
You or the client supply footage, or we recommend a creator for UGC under a separate scope.
What file formats do you deliver?
Common design and video formats, named to your convention.
Do you make AI-generated creative?
On request, through our AI by MMC tools. See the white-label AI services page.
Will my client know MMC is involved?
Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.
How do we get started with white-label creative, video and UGC?
Send a brief and the brand guidelines for one client. After the NDA we return a sample so you can judge fit.
Add creative, video and UGC without adding headcount.
On a call, with a senior strategist. We scope your first creative, video and UGC client and agree how we work behind you.
Run the numbers, read the method
Tools and guides behind the numbers.
CalculatorBreak-even ROASThe ROAS you need before you start losing money.Open the calculator
CalculatorFunnel ROASWhich step between an impression and a paid order is leaking.Open the calculator
GuideHow D2C brands test ad creativeA repeatable way to test hooks and angles, read the results against your break-even ROAS and refresh creative before ads tire. Written for D2C brands.Read the guide
Ready when you are
Add creative, video and UGC without adding headcount.
On a call, with a senior strategist. We scope your first creative, video and UGC client and agree how we work behind you.
