● Lead generation agency

Lead generation that brings in qualified leads.

Paid media, landing pages and follow-up funnels connected to your CRM and Meta's Conversions API, so campaigns are judged on leads your team accepts.

See the work

Two colleagues reviewing a sales pipeline on a laptop. — Judged by cost of a qualified lead

In short

Lead generation is the work of bringing in enquiries from people who are likely to buy, then passing sales or admissions the ones worth a conversation. MMC runs it for B2B companies, educational institutes and D2C brands with considered purchases, and judges it on the cost of a qualified lead, not on the number of form fills.

Qualified, defined first. Sales agrees what a good lead is.
Every lead in a CRM. Stages go back to Meta.
Judged on quality. Cost per qualified lead.

Read the full guide

Monday Marketing Company (MMC) runs lead generation for B2B companies, educational institutes and D2C brands with considered purchases.

What we do for lead generation.

Six parts of a pipeline that brings in qualified enquiries for B2B, education and D2C brands.

Define a qualified lead. Sales and marketing agree what a good lead is, so every campaign aims at the same target.
Attract the right people. Search, Meta and LinkedIn campaigns aimed at the buyers or families you actually want.
Landing pages and forms. Clear offers and short forms that make it easy to enquire.
CRM and CAPI set-up. Lead outcomes flow back to your ad platforms so they learn what a good lead looks like.
Follow-up and nurture. WhatsApp, email and call routines that reply fast and stay in touch with those not ready.
Reporting to revenue. Spend read against qualified leads, meetings and closed business, not form fills.

Why brands choose MMC for this

We aim at the leads your sales team wants to call back.

Quality over volume. Campaigns are tuned to qualified leads, which keeps your team away from dead enquiries.
The whole path is covered. Ads, pages, CRM and follow-up are built together, so no stage is left to chance.
Built for long sales cycles. B2B decisions and admissions seasons need nurture, and we plan for it.
Clear reporting. You see which source, message and page produced each qualified lead.

Lead loop

A lead arrives Lead form to CRM, in one step

Lead form

Submitted

CRM

New lead

The team sees the lead and its source within minutes.

Enquiry thread The conversation stays attached to the lead

WhatsApp

Hi, is this still available?

Yes. Can I send you the details and a time to visit?

Yes please.

Lead card

ContactedSource: Meta lead form

Pipeline Every stage is defined in plain words

New

Contacted

Visit booked

Moved here

Won

Send it back Conversions API

CRM
stage changeConversions
API

How a form fill becomes a qualified lead.

01
Capture each lead with its source attached.
A form fill lands in your CRM as a new lead, tagged with the campaign that brought it.
02
Keep the WhatsApp thread on the lead card.
Sales or admissions see the whole conversation beside the lead, not in a separate inbox.
03
Define each pipeline stage in plain words.
Qualified, meeting booked, applied, won: your team and ours agree what each stage means before we report.
04
Send qualified stages back through the Conversions API.
Meta learns from the leads your team accepted, not only from form fills.
05
Optimise on cost per qualified lead.
The cheapest campaign on form fills is rarely cheapest on qualified leads, so budget follows quality.

Where it leaks

Five ways lead generation goes wrong.

Lead quality viewTap a number to see where it breaks and how we run it.

Enquiries

Contacted

Qualified

Meeting

Won

Illustrative diagram, not a client account. No real figures.

1
Lead generation strategy
Marketing counts every form fill as a lead.
If marketing and sales never agree what a good lead is, campaigns get judged on volume, sales complains about quality, and nobody can tell which is right.
How we run it. We start by agreeing with your sales or admissions team what a qualified lead is, and the stages a lead passes through. That definition drives targeting, tracking and reporting.
2
Search and paid media
Broad targeting, so the ads reach anyone who might click.
Cheap clicks from the wrong audience become expensive leads that never buy or enrol. Intent matters more than reach.
How we run it. We aim search and paid social at the queries and audiences that signal a real need, and build the SEO that keeps you found between campaigns.
3
Landing pages and conversion
A long form on a slow page, with no clear next step.
Many enquiries start on a phone. Every extra field and every second of load time loses a lead who was already interested.
How we run it. We build fast, mobile-first landing pages and short forms with one clear next step, such as a call, a demo or a WhatsApp message, and test them.
4
CRM and Conversions API
Optimising campaigns on form fills.
Ad platforms learn from what you tell them. Told only that a form was filled, Meta finds whoever fills forms cheapest, and lead quality can fall as volume rises.
How we run it. We connect your leads to a CRM and send the stages that matter (qualified, meeting booked, applied, won, enrolled) back to Meta through the Conversions API (CAPI), so campaigns learn what a good lead looks like.
5
Retention marketing
Leads wait days for a reply, then go cold.
Many leads are not ready at first contact. The business that replies quickly and keeps sensible contact is the one remembered when the decision is made.
How we run it. We build retention funnels of WhatsApp, email and call reminders, triggered from the CRM, that keep each lead warm until they are ready and win back the quiet ones.

Selected work

A few of the brands we generate leads for.

See all our work

A few more. Hover or tap a logo.

Bloom Edutours project — **Bloom Edutours**Website, Lead generation, Creative, Social

Sprouts Edu Tours project — **Bloom Edutours**Website, Lead generation, Creative, Social

What we read

Cost per qualified lead: What you pay for a lead your team accepts, not for any form fill.
Lead-to-customer rate: The share of qualified leads that become customers or enrolments.
CAC runway: How long spend runs before new customers pay it back.
LTV:CAC: What a customer is worth and how fast you recover the cost of winning one.

Read against your own sales data.

Your first 90 days

How we run lead generation, week to week.

Days 1 to 30
Define a qualified lead
We agree with sales or admissions what a good lead looks like, then audit forms, pages and CRM stages.
You get: One definition of a qualified lead, in writing.
Days 31 to 60
Connect the CRM and CAPI
Lead stages go back to Meta, so campaigns learn from the leads you accept.
You get: Ad platforms that learn from the leads you accept.
Days 31 to 60
Build the follow-up
WhatsApp, email and call reminders trigger from the CRM, so no lead waits days for a reply.
You get: A reply routine that keeps leads warm.
Days 61 to 90
Optimise on lead quality
Budget moves to the campaigns that produce qualified leads, reviewed with your team every week.
You get: A cost per qualified lead you can track.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

Lead generation for teams that own the follow-up.

A good fit

You sell to businesses or families, and sales or admissions will work every lead.

B2B companies get pipeline, and colleges and schools get enquiries that reach a visit or an admission (see our education marketing and college admission marketing pages), because we judge leads on quality, not form fills.

Not a fit

You want guaranteed leads, meetings or admissions, or no follow-up on your side.

Buyers and families decide, and slow follow-up wastes the best ad, so we only work where the team will pick up the phone.

Common questions

Questions about lead generation.

What is lead generation?

Lead generation is the work of bringing in enquiries from people likely to buy, then passing sales or admissions the ones worth a conversation. The measure that matters is the cost of a qualified lead, not the number of form fills.

How does lead generation work with MMC?

We agree what a qualified lead is with your team, build landing pages and short forms, connect your CRM and Meta CAPI so the platform learns from accepted leads, and optimise every week. Follow-up sequences keep leads warm until they are ready.

What does lead generation cost?

Scoped after a call. Your ad spend is paid to the platforms and sits outside our fee. Our fee covers the strategy, the landing pages, the CRM and CAPI tracking and the weekly optimisation, and we quote it once we know your funnel and your CRM.

Do you guarantee results?

No. We cannot guarantee leads, meetings or admissions, because buyers and families decide and your follow-up matters as much as the ad. We commit to a clear definition of a qualified lead, accurate tracking, weekly optimisation and honest reporting.

Who is lead generation for?

B2B companies, educational institutes and D2C brands with considered purchases. Not only D2C: B2B is judged on cost per qualified lead, SQL rate and pipeline, and education on enquiries, visits and admissions. See the B2B, education and D2C pages.

What do you need from us?

Access to your ad accounts and CRM, a written view from sales or admissions of what a good lead is, and someone who will follow up quickly. If you have no CRM yet, we help you choose one.