Direct-to-consumer brands

D2C marketing that protects your margin.

One senior team for the whole D2C growth stack, from ads and creative to conversion and retention, judged on contribution margin.

See the journey
  1. Ad
  2. Creative
  3. Checkout
  4. Repeat order
  5. Marketplaces
A customer opening a delivered order from a D2C brand.

The unboxingAds, store, checkout and delivery all sit on your P&L

Skincare ad creatives open on a laptop beside the brand's products.
In short

D2C marketing sells a brand's products straight to shoppers online, with no retailer in between. Acquisition cost, delivery, returns and repeat purchase all sit on the brand's own P&L. Monday Marketing Company (MMC) runs ads, creative, conversion and retention together as one stack for D2C brands in India, judged on contribution margin.

  • It all lands on your P&LAcquisition cost, delivery, returns and repeat purchase sit with the brand, not a retailer.
  • One stack, one teamAds, creative, conversion and retention, run together.
  • Judged on contribution marginThe profit left after variable costs.
The D2C journey

From the first ad to the second order.

Follow one customer from first ad to second order. Each stage has its own way of costing you margin, and its own fix.

  1. A shopper scrolling a brand's ad on Instagram.
    Stage 1 of 5 · Performance marketing

    Acquire

    Where it leaksScaling ad spend on platform-reported ROAS without checking what each order keeps after costs.

    What we doBudgets set against your contribution margin, with Meta, Google, Amazon and quick commerce run as one account.

    See Performance marketing
  2. A creator filming a product video with a ring light.
    Stage 2 of 5 · UGC and video

    Persuade

    Where it leaksRunning the same three ads until they stop working.

    What we doA steady flow of creator-style video, statics and landing-page copy, tested against one brand thesis.

    See UGC and video
  3. A checkout page on a phone.
    Stage 3 of 5 · Conversion optimisation

    Convert

    Where it leaksSending paid traffic to a slow product page with a long checkout.

    What we doProduct-page, cart and checkout testing, and Shopify builds tuned for speed.

    See Conversion optimisation
  4. A WhatsApp reorder message from a brand on a phone.
    Stage 4 of 5 · Retention marketing

    Return

    Where it leaksTreating every order as a one-off, so each one has to pay its own ad cost.

    What we doRetention funnels across email, WhatsApp and loyalty that bring customers back, so the first order does not carry everything.

    See Retention marketing
  5. A Blinkit delivery rider on a scooter in a city street.
    Stage 5 of 5 · Amazon Ads and quick commerce ads

    Expand

    Where it leaksSelling on your own site only, or running marketplace ads without looking at stock.

    What we doAmazon and quick-commerce ads planned around stock and availability, and read against total sales.

    See Amazon Ads

Illustrative scenes. Screens in them are recreations, not client accounts and not real figures.

A notebook with a per-order cost breakdown beside a calculator.
What we read

Four numbers that show whether D2C marketing is working.

Read against your own costs and margin. Each one is a free calculator.

All D2C calculatorsRead the guide to contribution margin
A few of the brands we work with

D2C work, from storefront to campaign.

Stores, ads and creative for D2C brands we work with.

Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.

See more of our work
Go deeper

D2C categories we plan for.

D2C categories

Each category buys, reorders and returns in its own way.

Other audiences

Not only D2C. Set up differently for each.

Common questions

Questions about D2C marketing.

What is D2C marketing?

D2C (direct-to-consumer) marketing sells a brand's products straight to shoppers online, with no retailer in between. Acquisition cost, delivery, returns and repeat purchase all sit on the brand's own P&L, so the marketing has to be judged on profit per order, not on platform-reported ROAS.

What does MMC do for D2C brands?

Performance media, creative, conversion, retention and brand work, run by one team and measured on contribution margin. The work tiles on this page show what we run for some of the brands we work with.

Do you run Amazon and quick commerce?

Yes. We run Amazon Ads and quick-commerce ads alongside media on the brand's own site. The Growing Giraffe is one brand we run them for.

Do you only work with D2C brands?

No. D2C is where we go deepest, but we also work with B2B companies and educational institutes. For them the goal is qualified leads and enrolments rather than orders, so the work is set up differently. See the B2B and education pages.

Which D2C brands is this for?

Brands that sell direct online and want ad spend judged on profit. If ROAS alone is the target, or there is no paid media to review yet, we will say so early.

What does it cost?

It depends on ad spend and scope, so we quote after the audit call, once we have seen your accounts. Your ad spend is paid to the platforms and sits outside our fee.

Ready when you are

Find where your D2C profit leaks.

On a call, with a senior strategist. We read your accounts against your break-even ROAS and plan the first 30 days.

How the audit works
WhatsApp