Performance marketing

Performance marketing that pays back in profit.

Meta, Google, Amazon and quick-commerce media for D2C, B2B and education brands, judged on contribution margin, not on what a platform reports.

Run the numbers yourself

Illustrative scenes. Meta, Google, Amazon, Blinkit and their logos belong to their owners.

Ad platform results checked against store orders on two screens.

Illustrative layouts of Meta Ads Manager and a Shopify orders page. Not a client account, no real figures. Meta and Shopify and their logos belong to their owners.

In short

Performance marketing buys and manages paid media for a brand, then answers for what it returns. MMC runs it across Meta, Google, Amazon and quick commerce, with account structure, creative and reporting managed as one system. The work is judged on contribution margin, the profit left after variable costs, not on what a platform reports.

  • Four channelsMeta, Google, Amazon and quick commerce.
  • One systemAccount structure, creative and reporting are run together.
  • Contribution marginThe measure is the profit left after variable costs.
What we run

Four channels, one account structure.

Most brands buy these from separate vendors. Here they share a budget, a creative thesis and one definition of a good result. This is when each one earns its place.

Illustrative layout of Meta Ads Manager.

Illustrative layout of Meta Ads Manager. Not a client account, no real figures. Meta and its logo belong to Meta Platforms.

Meta Ads

Use it whenYou need new demand: people who do not know you yet, reached in Reels and feeds, where the creative does most of the targeting.

Meta Ads, in detail
Illustrative layout of a Google results page.

Illustrative layout of a Google results page. Not a client account, no real figures. Google and its logo belong to Google LLC.

Google Ads

Use it whenPeople already search for what you sell. Search and Shopping catch that intent, with your brand search kept apart.

Google Ads, in detail
Illustrative layout of the Amazon Ads console.

Illustrative layout of the Amazon Ads console. Not a client account, no real figures. Amazon and its logo belong to Amazon.com, Inc.

Amazon Ads

Use it whenYour buyers shop on Amazon. Sponsored ads are planned with your listings and stock, and read against total sales.

Amazon Ads, in detailWe run this for The Growing Giraffe
Illustrative layouts of the Blinkit and Zepto apps.

Illustrative layouts of the Blinkit and Zepto apps. Not a client account, no real figures. Blinkit, Zepto and their logos belong to their owners.

Quick commerce ads

Use it whenYour product is bought in minutes on Blinkit, Zepto or Instamart. Ads only work when the stock is there, so they are planned with availability.

Quick commerce ads, in detailWe run this for The Growing Giraffe
A landing page with a short demo request form on a laptop.

B2B or education?

We run paid media as lead generation too, where the goal is qualified leads and enrolments, not baskets. Leads go to your CRM and back to the platforms, so campaigns learn from the leads your team accepts.

Lead generationB2B companiesEducational institutes
Attribution

One order. Three dashboards claim it.

A customer sees a Reel, searches your brand and buys. Each platform counts the sale under its own rules, so the dashboards add up to more revenue than you banked.

Meta reports
₹1,000
1 purchase

Saw the Reel, bought within 7 days of clicking

Google reports
₹1,000
1 purchase

Searched the brand name, then bought

Amazon reports
₹1,000
1 purchase

Sponsored ad on the way to the same purchase

Dashboards add up to₹3,000
Actually in your bank₹1,000
Illustration, not a client result. One order, one customer, three attribution windows.
How we handle it

We judge the account on the total: revenue in your store and bank against total ad spend. Platform numbers are used to compare campaigns inside one platform, not to add up the business. Read the guide

A notebook with a per-order cost breakdown beside a calculator.
Run the numbers

Know your floor before you spend.

Break-even ROAS is revenue per order divided by contribution per order. Below it, you are paying for revenue instead of profit.

All D2C calculatorsRead the guide to contribution margin
Creative, content and UGC

Creative decides who stops scrolling.

On Meta, YouTube and quick commerce, the ad itself does most of the targeting and most of the selling. So we run creative as a testing programme, judged on the same contribution margin as the media.

  1. A team planning ad angles around a table of printed frames.

    Brief

    One brand thesis, then several angles: the hook, the offer and the proof.

  2. A creator filming a product video on a phone on a tripod.

    Shoot

    Creator and UGC-style video, founder and product footage, shot to cut into many ads.

  3. An editor cutting a vertical video on a desktop screen.

    Edit

    Hooks, lengths and formats cut from the same footage, plus statics and carousels.

  4. A creative testing board on a laptop.

    Test

    Angles run against each other on a fixed budget, with a rule agreed for what counts as a winner.

  5. A wall of ad creative being refreshed with new versions.

    Refresh

    Creative tires. New versions of the winners go in before results slip.

How D2C brands test ad creativeUGC and video productionSocial media creativesInfluencer marketing
A few of the brands we work with

Paid media and creative for brands we work with.

Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.

See more of our work
Common questions

Questions about performance marketing.

What does MMC's performance marketing cover?

Media buying on Meta, Google, Amazon and quick commerce, plus the creative and reporting that go with it, run as one account structure. For D2C brands it is judged on contribution margin; for B2B companies and educational institutes, on qualified leads and enrolments.

Meta, Google, Amazon or quick commerce: what comes first?

Start where your buyers already look for you and where your margin can carry the spend. Google catches people already searching, Meta creates demand, Amazon and quick commerce matter when your buyers shop there. We settle the order in the audit, against your break-even ROAS.

How is success measured?

On contribution margin, and on blended results reconciled to your store data, not on platform-reported ROAS. Break-even ROAS is the floor. It is revenue per order divided by contribution per order, and you can work yours out with the free break-even ROAS calculator.

What does it cost?

It depends on ad spend and scope, so we quote after the audit call, once we have seen your accounts. Your ad spend is paid to the platforms and sits outside our fee.

Do you work with B2B and education brands?

We do. D2C is where we go deepest, but we also run paid media as lead generation for B2B companies and educational institutes. There the goal is qualified leads and enrolments, not baskets and repeat orders, so the work is set up differently. See the B2B and education pages.

Is there a minimum commitment?

We agree terms on the audit call, once we know what you need.

Ready when you are

Find out what your ad spend really returns.

On a call, with a senior strategist. We read your accounts against your break-even ROAS and plan the first 30 days.

How the audit works
WhatsApp