B2B companies

B2B marketing that brings in qualified leads.

Lead generation, websites and creative that bring in decision-maker enquiries, judged on what a lead costs once your sales team accepts it.

See the journey
  1. Search
  2. Website
  3. Landing page
  4. CRM
  5. Qualified lead
A sales lead talking to a B2B buyer on a video call at a laptop.

The sales callWhere a qualified lead becomes a conversation

A speaker presenting to a room of business buyers at a seminar.
In short

B2B marketing wins business from other businesses. Sales cycles are longer, several people take part in the decision, and the goal is a qualified lead rather than a basket. MMC builds the website, creative and paid media for B2B companies in India, and optimises every week on the cost per qualified lead, agreed with your sales team.

  • Built for a group decisionWebsite, creative and paid media for a purchase that takes longer and involves several people.
  • Connect the CRMLeads go to a CRM and Meta's Conversions API (CAPI), so campaigns learn from the leads sales accepts.
  • Measure the qualified leadThe work is measured by the cost of a qualified lead.
The B2B journey

From the first search to a qualified lead.

A B2B sale takes several people and several weeks. Each stage below is a moment where a buyer can go quiet, and the service that keeps the conversation going.

  1. A buyer searching for a supplier on a laptop.
    Stage 1 of 5 · Search and paid media

    Get found

    Where it leaksA buyer searches for the problem and finds your competitors.

    What we doWe aim search and paid media at the queries buyers type when the problem is live, and build the SEO that earns visibility between campaigns.

    See SEO
  2. A B2B website with case studies, open on a laptop and a phone.
    Stage 2 of 5 · Website development

    Explain

    Where it leaksThe site lists services but never says why you are the safer choice.

    What we doWe build websites, case studies and creative that answer a whole buying committee, not just the first visitor.

    See Website development
  3. A landing page with a short demo request form on a laptop.
    Stage 3 of 5 · Conversion and landing pages

    Capture

    Where it leaksA contact page with a long form and no clear next step.

    What we doWe build landing pages and short forms around one next step, such as a demo or a call, and test them so more of your traffic becomes enquiries.

    See Conversion optimisation
  4. A CRM lead pipeline on a desktop screen.
    Stage 4 of 5 · Lead generation, CRM and Meta CAPI

    Qualify

    Where it leaksSales says the leads are poor, and marketing cannot show why.

    What we doWe connect leads to your CRM and send the qualified, meeting-booked and won stages back to Meta through the Conversions API (CAPI), so campaigns learn what a good lead looks like.

    See Lead generation
  5. A WhatsApp follow-up message to a lead on a phone.
    Stage 5 of 5 · Retention marketing

    Follow up

    Where it leaksLeads go cold because nobody follows up in the first day, or after.

    What we doWe build retention funnels of CRM-triggered email and WhatsApp follow-ups that keep a lead warm until sales is ready.

    See Retention marketing

Illustrative scenes. Screens in them are recreations, not client accounts and not real figures.

Four numbers that show whether B2B marketing is working.

  • Cost per qualified leadWhat you pay for a lead that sales accepts, not for any form fill.
  • Lead-to-customer rateThe share of qualified leads that become customers.
  • CAC runwayHow long spend runs before new customers pay it back.
  • LTV:CACWhat a customer is worth and how fast you recover the cost of winning one.

Read against your own sales data.

Your CRM, feeding Meta

Your CRM, feeding Meta

Lead quality

How CRM and Meta CAPI make leads better.

A form fill tells Meta that someone showed interest, not that they were a good lead. Your CRM knows what happened next. The Conversions API (CAPI) carries that back to Meta.

  1. The lead arrivesAn ad brings a form fill or an enquiry.
  2. Your CRM records what happensSales marks it qualified, meeting booked, proposal sent or won.
  3. CAPI sends the stage to MetaThe stage goes back to Meta as a server-side event, not a browser guess.
  4. Meta learns your best leadsThe platform stops chasing cheap form fills and finds more people like the ones sales accepted.

The next ads find more leads like the good ones.

Optimised for form fills

The platform sees only that a form was submitted. It finds whoever fills forms cheapest, and sales spends its week on leads that never fit.

Optimised for qualified leads

The platform sees which leads sales accepted and which became customers. Spend moves toward that kind of buyer, and the cost of a qualified lead becomes the number to watch.

A few of the brands we work with

B2B work, built to bring in leads.

Websites, lead generation and creative for companies that sell to other businesses.

Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.

See more of our work
Go deeper

B2B sectors we plan for.

B2B sectors

Each sector has its own buyers, cycle and proof.

Other audiences

Set up differently for each.

Common questions

Questions about B2B marketing.

What is B2B marketing?

B2B marketing wins business from other businesses. Sales cycles are longer, several people take part in the decision, and the goal is a qualified lead and then pipeline, not a basket.

How does B2B marketing work with MMC?

We define a qualified lead with your sales team, build a site and landing pages that answer a buying group, connect your CRM and Meta CAPI, and optimise on cost per qualified lead every week. B2B cycles are long, so we plan for several touchpoints. Offers and qualifying questions aim at decision-makers rather than students or job seekers.

What does B2B marketing cost?

Scoped after a call. Your ad spend is paid to the platforms and sits outside our fee. Our fee covers the strategy, the landing pages, the CRM and CAPI tracking and the weekly optimisation, and we quote it once we know your funnel and your CRM.

Do you guarantee results?

No. We cannot guarantee leads, meetings or pipeline, because buyers decide on their own timeline and your follow-up matters as much as the ad. We commit to a clear definition of a qualified lead, accurate tracking and honest reporting.

Who is B2B marketing for?

B2B companies, led by founders, MDs and sales or marketing heads. Not only B2B: we also work with D2C and education brands, set up differently for each. Tell us what you sell and we will say which approach fits. See the D2C and education pages.

What do you need from us?

Access to your ad accounts and CRM, a written view from sales of what a qualified lead is, your offer and case material, and someone who follows up quickly.

Ready when you are

Find what a qualified lead really costs.

On a call, with a senior strategist. We read your campaigns against what a customer is worth to you.

How the audit works
WhatsApp