● White-label reseller programme

White-label reseller programme for those who sell MMC services.

A structured way for agencies, consultancies and networks to resell defined MMC services under their own brand.

See the work
PartnerNamed contact
PackagesWritten scopes
MaterialsOne-pagers to share
ReportsYour brand
Two colleagues reviewing a printed brief.
Delivered behind your brand

In short

A white-label reseller programme lets a partner sell defined MMC services under its own brand. You choose the services, set your own client pricing and own the relationship; MMC delivers to a written scope and provides sales support material. It suits agencies, consultancies and networks that want repeatable packages.

  • Defined services, your name. Pick packages and rename them as your own.
  • Written scope for each. You know what the client gets, line by line.
  • You set the price. Your client price is yours. We deliver to the scope.
Read the full guide

Monday Marketing Company (MMC) runs a reseller programme for agencies and works behind your brand. You own the client relationship; we do the work.

How the reseller programme works

Resellers choose services from the white-label range, agree package scopes with us and sell them to their clients. We deliver and report to you.

The difference from general outsourcing is repeatability: defined packages rather than bespoke teams. For a flexible team, see agency outsourcing.

What the reseller programme includes.

Packages, material, delivery and a contact.

  1. Choose packages. Pick from defined service packages.
  2. Sales material. One-page summaries you can adapt.
  3. Onboarding. A structured start for each client.
  4. Delivery to scope. Work delivered against the written scope.
  5. Reporting. Reports under your brand.
  6. Partner contact. A named contact for questions.

Why agencies resell through the MMC programme

A delivery partner that behaves like part of your team.

  • Defined packages. Clients know what they are buying.
  • Your margin. You set client pricing.
  • Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
  • NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Partner desk

Packages Written scope, your name on it

Your name hereSearch packageScope written
Your name herePaid media packageScope written
Your name hereWeb packageScope written

Clients One intake, every time

  • Client 01Onboarded
  • Client 02Onboarded
  • Client 03Intake

Delivery Read against the written scope

  • Client 01Delivered
  • Client 02In delivery
  • Client 03In delivery

Margin You set the client price

  • Search package
  • Paid media package
  • Web package

Our delivery Your margin

Illustrative layout of a reseller partner desk: packages, clients, delivery and margin. Not a client account, no real figures.

The work, shown

What we actually do inside the reseller programme.

  1. 01

    Choose packages and put your name on them.

    Each package has a written scope and a slot for your own service name, so you sell it the way you describe it.

  2. 02

    Take every client through one intake.

    A single intake form per client, with a client code, keeps onboarding the same however many you sell.

  3. 03

    Follow delivery against the written scope.

    A tracker shows each client's stage against the scope, so you can answer a client without asking us first.

  4. 04

    Set your price and see your margin.

    You choose the client price. The gap between that and our delivery is yours, and you can see it per package.

Where it leaks

Five ways reseller programmes go wrong for agencies.

Reseller programme hand-offTap a number to see where it slips and how we run it.
Illustrative diagram, not a client account. No real figures.
  1. 1

    Offer

    Selling a vague promise.

    If you cannot describe the package in a line, your sales team cannot sell it twice the same way.

    How we run it. We provide defined packages with a written scope and sales material, which you can rename and position.

  2. 2

    Scopes

    Writing a custom scope for every client.

    Every bespoke scope is a new risk and a new delay before the work can start.

    How we run it. Packages carry a written scope you can reuse. Changes are quoted separately, so the base stays clean.

  3. 3

    Onboarding

    Setting up each client differently.

    Missing logins and unclear goals slow every project, and you end up chasing information.

    How we run it. One intake and one client code per client, with a checklist for what we need from you.

  4. 4

    Delivery view

    Leaving you blind to progress.

    A client asks for an update and you have to ask us before you can answer.

    How we run it. A delivery tracker against the written scope, with a named contact on our side.

  5. 5

    Margin

    Guessing your margin.

    A package that sold well can still lose money if the cost of delivery was not clear when you priced it.

    How we run it. You set the client price, you know our delivery cost under the agreement, and your margin is visible per package.

How onboarding runs

How we onboard you as a reseller, step by step.

  1. A partner call about packages.

    Stage 1

    NDA and package choice

    We sign the NDA and agree which packages you will resell first, with the service names you want to use.

    You get: A short list of packages with written scopes.

  2. A partner meeting about a first client.

    Stage 2

    Pilot client

    Your first client runs on one package, through the intake and the delivery tracker.

    You get: A pilot delivery to judge us on.

  3. Sales material being laid out beside printed work.

    Stage 3

    Write the SOPs

    Intake form, naming, reporting and escalation are written so every client follows the same path.

    You get: A reseller handbook for your sales team.

  4. A growth projection on a laptop.

    Stage 4

    Scale the programme

    More clients and packages join, with your sales material and our scopes kept in step.

    You get: A partner programme you can run repeatedly.

Timing depends on scope. We agree it with you before work starts.

White-label reseller programme for agencies that sell more than they can staff.

A good fit

You are an agency, consultancy or network that wants defined MMC services to resell under your own brand, without building the team.

It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.

Not a fit

You want us to pitch or contact your client under our own name.

That is our direct service. We will point you to the right page and talk through it.

Common questions

Questions about the white-label reseller programme.

Is there a joining fee?

Terms are agreed on a call. We do not publish a fee schedule here.

Can I rename the services?

Yes, you can present them under your own names and brand.

Do you provide sales support?

We provide summaries of each package and answers to common questions.

Can I resell to clients abroad?

Yes. Many partners do. See the India partner page for how this works.

Will my client know MMC is involved?

Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.

How do we get started with the white-label reseller programme?

Tell us the market you sell to and which services interest you. After the NDA we agree packages and onboarding.

Three colleagues at a whiteboard working through a funnel.

Join the reseller programme without adding headcount.

On a call, with a senior strategist. We agree the packages you will resell first and how we work behind you.

Register your agency

Ready when you are

Join the reseller programme without adding headcount.

On a call, with a senior strategist. We agree the packages you will resell first and how we work behind you.

Register your agency
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