● Amazon Ads agency

Amazon Ads that turn spend into profitable sales.

Sponsored ads, listings and brand content planned together, around your stock, and read against total sales rather than ad-attributed sales alone.

See the work

A tablet showing an inventory dashboard in a stockroom. — Planned around stock

In short

Amazon Ads management is the work of running sponsored ads on Amazon and improving the listings they send shoppers to, so the ad spend turns into profitable sales. MMC runs it for D2C brands: listing first, then ads structured around stock and margins, with results read next to total sales, because Amazon attributes only some sales to ads.

Listing first. Ads need a listing that converts.
Spend follows stock. Planned around what you can ship.
Read against total sales. Not only ad-attributed sales.

Read the full guide

Monday Marketing Company (MMC) runs Amazon Ads for D2C brands, including The Growing Giraffe, alongside their website and other channels.

What we do on Amazon Ads.

Six jobs that turn Amazon from a cost centre into a channel you can read.

Listing improvements. Titles, images, bullets and A+ content fixed before ad spend is added.
Sponsored Products and Brands. Campaign structures built around keywords, products and clear goals.
Stock-aware advertising. Ads that follow inventory so spend does not chase products you cannot ship.
Brand Store and presence. Storefront and brand content that support the ads.
Search term care. Regular pruning of waste and expansion of the terms that convert.
Total-sales reporting. Ad spend read against all sales, not only ad-attributed orders.

Why brands choose MMC for this

We read Amazon next to the rest of your business.

Listing first. Ads on a weak listing waste money, so we fix the listing before scaling.
Profit-minded. Targets are set from your margin after fees and returns.
Joined up with other channels. Amazon sits in the same plan as your own store and quick commerce.
Clear reports. You see what changed and what we plan to do next.

Ads console

Listing first Ads send shoppers here

TitleRewritten
Bullet pointsRewritten
ImagesIn review
Rich contentTo build

Campaigns One job each, one budget each

Brand termsSponsored Products
Defend
DiscoverySponsored Products
Find new terms
Range and storeSponsored Brands
Build the brand
Product pagesSponsored Display
Retarget

Search terms ACOS read against break-even

Brand nameKeep
Category phraseExact match
Broad phraseNegative
Use-case phraseTest

The vertical line is the ACOS your margin can carry.

Stock cover Spend follows what you can deliver

Product AAds on
Product BShift budget
Product CPaused

Total sales Not only the sales Amazon attributes to ads

Sales

TotalAd attributed

Margin check

ACOSInside break-even

Budget moves to what adds profit.

Illustrative layout of an Amazon Ads console view. Not a client account, no real figures. Amazon and its logo belong to Amazon.

The work, shown

What we actually do in your Amazon account.

01
Fix the listing before you spend on it.
Titles, bullets, images and rich content come first, because ads only pay back when the listing converts.
02
Split campaigns by job and budget.
Brand defence, discovery, Sponsored Brands and Display each get their own budget and a clear job.
03
Cut search terms that cost more than margin.
Each term is read against break-even ACOS, then kept, moved to exact match or made a negative.
04
Pause ads when stock runs low.
Spend follows stock cover, so you never pay for clicks on a product you cannot ship.
05
Judge ads against total sales and margin.
Ad sales sit next to total sales, and ACOS next to break-even, so budget follows profit.

Where it leaks

Five ways Amazon spend goes wrong.

Account viewTap a number to see where it breaks and how we run it.

Listing

Campaigns

Stock cover

Brand store

Ads vs total

Illustrative diagram, not a client account. No real figures.

1
Listing optimisation
Advertising a listing that does not convert.
Ads send shoppers to your listing. A weak title, images or price wastes every click.
How we run it. We improve titles, bullet points, images and rich content, so the traffic you pay for has a reason to buy.
2
Sponsored ads
One campaign with every keyword mixed together.
Mixed campaigns hide which keywords earn and which drain budget.
How we run it. We separate campaigns by purpose (defending brand terms, finding new ones, targeting products) and set a budget for each.
3
Stock and availability
Running ads on products that are low or out of stock.
Advertising stock you cannot fulfil wastes spend and can harm rankings and the customer's trust.
How we run it. We plan ads around inventory, and pause or shift spend when availability changes.
4
Brand store and content
A bare listing with nothing to build trust.
Shoppers compare on Amazon. A clear brand store and rich content signal a brand worth buying.
How we run it. We build brand stores and rich content that present the range clearly and support the ads.
5
Measurement
Judging Amazon Ads on ad-attributed sales alone.
Ads also lift sales that Amazon does not attribute to them. Reading only attributed sales misjudges what the ads do.
How we run it. We read ad performance alongside total sales and your margin, so budgets follow what actually adds profit.

Selected work

A few of the brands we run performance marketing for.

See all our work

A few more. Hover or tap a logo.

The Growing Giraffe project — **The Growing Giraffe**CRO, Performance, Amazon, Quick commerce, CreativeSee the work

What we read

Total sales versus ad sales: How much of your growth the ads really explain.
Advertising cost of sale: Ad spend as a share of ad-attributed sales.
Break-even ROAS: The ROAS you need to stop losing money.
Stock cover: How many days of sales your inventory covers.

Read against your own costs and margin.

Your first 90 days

How we run Amazon Ads, week to week.

Days 1 to 30
Fix the listing and read the account
Titles, images and content are reviewed first, and stock cover is checked before ad spend changes.
You get: A listing worth sending traffic to.
Days 31 to 60
Structure the sponsored ads
Sponsored Products, Brands and Display are set up with clear jobs and separate budgets.
You get: Campaigns where each one has a job.
Days 31 to 60
Clean the search terms
Terms are read against margin, with negatives added and winners moved to exact match.
You get: Spend that stops chasing terms that lose money.
Days 61 to 90
Read it against total sales
We compare ad sales with total sales and margin, then move budget to what adds profit.
You get: A truer picture of what the spend adds.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

Amazon Ads for brands with stock to sell.

A good fit

You sell physical products on Amazon and want ads and listings run together.

Amazon is mainly a product channel, so it suits D2C brands that can keep stock and want spend read against total sales.

Not a fit

You want ads to fix a weak product, a thin margin or a stock problem.

Ads amplify what the listing and the stock already are, so those need to be sound first.

Common questions

Questions about Amazon Ads.

What is Amazon Ads?

Amazon Ads management is the work of running sponsored ads on Amazon and improving the listings and brand content they lead to, so that ad spend turns into profitable sales.

How does Amazon Ads work with MMC?

We start with the listing, then structure sponsored ads around your stock and margins, and review the account every week. We read results next to total sales, because Amazon attributes only some sales to ads.

What does Amazon Ads cost?

Your ad spend is paid to Amazon and sits outside our fee. We quote our fee after a call, once we have seen the account and agreed what we will run. We do not publish a price list, because the right scope depends on your spend and your margins.

Do you guarantee results?

No. We cannot guarantee sales or a ROAS. We commit to a clear structure, careful stock planning and honest reporting, with results judged on contribution margin, not on what a platform reports.

Who is Amazon Ads for?

Amazon is mainly a D2C and product channel, so this work is built for D2C brands that sell physical products. B2B companies with products on Amazon can use the same method, judged on margin and total sales. For B2B and education, lead generation is usually the better fit.

What do you need from us?

Seller or vendor account access, your product catalogue and margins, current stock levels and a view of your restock plan.