● White-label SEO

White-label SEO that your clients credit to you.

Audits, technical fixes, on-page work, content and reporting for your SEO clients, delivered behind your agency under NDA.

See the work
TechnicalCrawl, speed, structure
On-pageTitles, headings, schema
KeywordsMapped to intent
AuthorityEarned mentions and links
An analyst reviewing dashboards on two monitors.
Delivered behind your brand

In short

White-label SEO means we run search optimisation for your client while you sell and report it as your own. That covers the audit, technical fixes, on-page work, content and the monthly report. You keep the relationship and the pricing; our SEO team does the hands-on work.

  • Audit to action. A written audit and a ranked plan you can present or sell on its own.
  • Hands-on delivery. Technical, on-page and content work done for you, reviewed before it reaches you.
  • Your report. A monthly report in your format, with a plain note for the client call.
Read the full guide

Monday Marketing Company (MMC) delivers SEO for agencies and works behind your brand. You own the client relationship; we do the work.

What we do and what you keep in white-label SEO

The split is simple. You own the client, the strategy conversation and the invoice. We own the audit, the fixes and the monthly work, and we send you what you need to present it.

Our own SEO service runs the same method, so your clients get what our direct clients get.

What we handle in white-label SEO.

From the first audit to the monthly report.

  1. White-label SEO audits. A full site audit you can sell as a paid product or use to win the pitch.
  2. Technical SEO. Crawl, indexing, speed, structure and schema fixes handled by our team.
  3. On-page optimisation. Titles, headings, internal links and page copy aligned to search intent.
  4. Keyword research and mapping. Keywords grouped by intent and mapped to pages for each client.
  5. Local SEO. Business profile and local page work for multi-location clients.
  6. Monthly SEO reports. Rankings, traffic and work done, in your format.

Why agencies choose MMC for white-label SEO

A delivery partner that behaves like part of your team.

  • Same method as our own clients. The work follows the process we use on our own SEO accounts.
  • Written plans. Every client gets a written plan, so you can show your own client what is happening.
  • Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
  • NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Search
how to choose a running shoe for flat feet

AI answer

Pick a stable shoe with firm midfoot support and room in the toe box. Try pairs on late in the day, when feet are at their widest.

Sourcesyourstore.exampleguide.example

Featured snippet

A stable running shoe has a firm midsole, a wide base and room in the toe box.

yourstore.example › running › flat-feet
  • guide.example
  • reviews.example
  • forum.example
  • yourstore.example › guidesChoosing a running shoe for flat feetProduct markup validFAQ markup valid

Answer tracking Are we cited when buyers ask?

  • how to choose a running shoeCited
  • running shoe for flat feetCited
  • running shoe for a first marathonNot yet
Checked on a fixed list of buyer questions, month after month.
Illustrative layout of a search results page and AI answer. Not a client account, no real figures or brand answers.

The work, shown

How one SEO client gets delivered under your name.

  1. 01

    Take the client's access and brief once.

    Search Console, analytics and CMS access arrive through one checklist, so the audit starts on real data and not guesses.

  2. 02

    Write the audit in your template.

    Crawl, speed, structure and content gaps come with a ranked fix list you can present or sell on its own.

  3. 03

    Ship fixes and pages for your approval.

    Technical changes, on-page edits and content briefs come back in batches you approve before the client sees them.

  4. 04

    Rewrite priority pages to answer first.

    Key pages lead with the direct answer, with markup checked, so they read well to search and to AI tools.

  5. 05

    Report enquiries as well as rankings.

    Your monthly report covers work done, traffic and enquiries, with a plain note you can read out on the call.

Where agency delivery goes wrong

Five places white-label SEO delivery slips.

Site and ranking mapTap a number to see where it breaks and how we run it.
Illustrative diagram, not a client account. No real figures.
  1. 1

    Handover

    Access arrives late, so the audit starts blind.

    Without Search Console and CMS access, findings are guesses and the fix list slips past the client call.

    How we run it. One access checklist goes out at the start, and we log what is missing so the audit scope stays honest.

  2. 2

    Keyword map

    Keywords are mapped to pages nobody agreed.

    If you and the client have not signed off the map, every later page is open to argument.

    How we run it. We group searches by intent, map each to a page and send the map for your approval before any writing.

  3. 3

    Quality

    Thin pages ship to hit the deadline.

    A rushed page with nothing new on it will not rank, and the client blames the agency.

    How we run it. Briefs say what each page must add, and a second editor checks it against the brief before it reaches you.

  4. 4

    On-page

    Pages bury the answer the buyer came for.

    Search results and AI answers favour pages that reply first and explain after.

    How we run it. Priority pages are reopened with a direct answer, then detail, FAQs and matching structured data.

  5. 5

    Reporting

    Reports show visits, not enquiries.

    A traffic chart does not tell the client whether SEO paid for itself.

    How we run it. Your report pairs rankings and traffic with enquiries from the client's own analytics, plus a plain next-steps note.

Your onboarding

How your first SEO client gets onboarded.

  1. Three colleagues leaning over a printed plan on a table.

    Stage 1

    NDA, access and scope

    We sign the NDA, collect Search Console, analytics and CMS access for the first client, and write down what SEO covers and what it does not.

    You get: A written scope and an access checklist.

  2. A video call open on a laptop beside a data table.

    Stage 2

    Pilot audit

    One client site gets a full audit in your template, and we walk you through it before the client sees it.

    You get: An audit you can present or sell on its own.

  3. A hand writing a plan in a notebook on a desk.

    Stage 3

    SOPs for your account

    Briefs, approval steps, page naming and report layout are written down, so delivery does not depend on who is on shift.

    You get: A one-page operating guide.

  4. A laptop showing a growth projection beside a notebook.

    Stage 4

    Scale the retainer

    Fixes, pages and monthly reports run on that routine, and more clients join on the same one.

    You get: A repeatable SEO line for more clients.

The stages show the order of onboarding, not a promise of timing. The first site we audit decides how long each stage takes.

White-label SEO for agencies that sell more than they can staff.

A good fit

You are an agency, studio or consultancy that sells SEO but does not want to hire and manage the team for it.

It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.

Not a fit

You want us to pitch or contact your client under our own name.

That is our direct service. We will point you to the right page and talk through it.

Common questions

Questions about white-label SEO.

What does white-label SEO include?

Audit, technical fixes, on-page work, keyword mapping, content briefs and reporting. We scope exactly which pieces your client needs and write it down.

Can I sell your SEO audit as my own product?

Yes. The audit can carry your branding and be sold on its own or used as the start of a retainer.

Do you do link building too?

Yes, as a separate service. See our white-label link building page for how outreach and placements are handled.

Can you promise rankings for my client?

No, and you should not either. Rankings depend on many factors. We commit to the work in the scope and report what moves.

Will my client know MMC is involved?

Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.

How do we get started with white-label SEO?

We start with the client's site, analytics and search console access, sign the NDA and run an audit. You then get a plan to present.

Colleagues around a table with laptops and printed creative.

Add SEO without adding headcount.

On a call, with a senior strategist. We scope your first SEO client and agree how we work behind you.

Register your agency

Run the numbers, read the method

Tools and guides behind the numbers.

All guides and tools

Ready when you are

Add SEO without adding headcount.

On a call, with a senior strategist. We scope your first SEO client and agree how we work behind you.

Register your agency
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