● White-label Shopify development

White-label Shopify development for D2C agencies.

Store builds, theme work, apps, migrations and checkout improvements for your D2C clients, delivered under your brand.

See the work
DesignTheme to brand
AppsIntegrated
SpeedLean pages
CheckoutFewer drop-offs
A store layout sketched on paper.
Delivered behind your brand

In short

White-label Shopify development means MMC builds and improves Shopify stores for your agency's D2C clients while you present the work as yours. That includes theme build and customisation, app set-up, migrations from other platforms, checkout and speed work, with handover notes for the client team.

  • Built for your D2C clients. Stores, themes and checkout work behind your brand.
  • Migrations handled. Moves from other platforms with products and redirects intact.
  • Notes for their team. Handover your client's staff can follow without you.
Read the full guide

Monday Marketing Company (MMC) delivers Shopify development for agencies and works behind your brand. You own the client relationship; we do the work.

Where white-label Shopify helps agencies

Agencies selling ads to D2C brands often need a store fix before ads can work. We take those jobs so you do not have to staff a Shopify team.

Our direct service is described on the Shopify development page. For marketplace work see white-label ecommerce.

What we handle in white-label Shopify.

Build, migrate and improve stores.

  1. Store build. Setup of products, collections and policies.
  2. Theme customisation. Sections and templates to the brand.
  3. App integration. Reviews, subscriptions and loyalty tools.
  4. Migrations. Move to Shopify with redirects.
  5. Speed work. Trim apps and scripts.
  6. Checkout improvements. Remove friction at checkout.

Why D2C agencies hand their Shopify work to MMC

A delivery partner that behaves like part of your team.

  • D2C experience. We work with D2C brands daily.
  • Clean themes. Few apps, less bloat.
  • Under your brand. Deliverables and reports can carry your name and format. You decide what the client sees.
  • NDA first. We sign an NDA before we see client details, and we do not approach your clients.
Shopify admin

Products

Active
Active
Active
Draft

Add product

SMLXL

Apps and theme

Unused review widgetRemoved
Old popup appRemoved
Duplicate trackingRemoved
ImagesOptimised

Payments

UPIOn
CardsOn
Cash on deliveryOn
WalletsOn
Address autofillOn

Customers

Repeat buyersSegment
Due for a reorderSegment
Reorder reminderLive
Illustrative layout of a Shopify-style admin and a mobile storefront. Not a client store, no real figures. Shopify and its logo belong to Shopify Inc.

The work, shown

What we actually do on a Shopify build.

  1. 01

    Set up the catalogue to your design.

    Products, collections and variants are structured so the store matches your designs and your client can add more.

  2. 02

    Build the product page on a phone first.

    The theme is customised around the mobile product page, where most D2C visits happen.

  3. 03

    Cut apps and speed up the store.

    Apps you do not need come out and images are tuned, so your client's store is not slowed by add-ons.

  4. 04

    Set up checkout and payment options.

    UPI, cards, wallets and cash on delivery are configured with your client's gateway, and tested before launch.

  5. 05

    Hand over retention-ready segments.

    Repeat-buyer segments and reminders are set up, with notes your client's team can run.

Where it leaks

Five ways white-label Shopify work goes wrong for agencies.

Store build deliveryTap a number to see where it slips and how we run it.
Illustrative diagram, not a client account. No real figures.
  1. 1

    Catalogue

    Importing products without a structure.

    Messy variants and collections confuse shoppers and make every later change slower.

    How we run it. We structure products, variants and collections around how shoppers browse, before the theme is touched.

  2. 2

    Theme work

    Layering edits onto an unmaintained theme.

    Patches on patches slow the store and make the next change a risk.

    How we run it. We customise cleanly, keep code tidy and write down what was changed, so the theme can be updated.

  3. 3

    Apps

    Installing an app for every small gap.

    Each app adds scripts and cost, and abandoned apps leave code behind.

    How we run it. We replace apps with theme work where we can, and remove what is left behind.

  4. 4

    Checkout

    Launching without a full test of payment.

    A payment method that fails on one phone costs your client orders on the first day.

    How we run it. We configure payment options with your client's gateway and test real flows, before launch, on real phones.

  5. 5

    Handover

    Handing over a store with no notes.

    Your client's staff cannot run it, and they call you for every edit.

    How we run it. A short guide in your branding for products, collections, banners and discounts.

How onboarding runs

How we onboard you for Shopify, step by step.

  1. A scoping call for a store build.

    Stage 1

    NDA and store scope

    We sign the NDA, take your designs and the client's catalogue, and write the build scope.

    You get: A written store scope and migration plan.

  2. A store page on a laptop and phone beside code.

    Stage 2

    Pilot store section

    One collection, one product template or one checkout fix, built to your standards.

    You get: A preview store link to judge on.

  3. A store build runbook being written.

    Stage 3

    Write the SOPs

    Theme conventions, app policy, QA checklist and handover notes are written once.

    You get: A store build runbook for your team.

  4. A phone showing a product ad.

    Stage 4

    Scale across D2C clients

    More stores and fixes run through the same flow, with capacity added as your client list grows.

    You get: A Shopify service you can sell to every D2C client.

Timing depends on scope. We agree it with you before work starts.

White-label Shopify development for agencies that sell more than they can staff.

A good fit

You are an agency, studio or consultancy that sells Shopify development but does not want to hire and manage the team for it.

It suits digital agencies, web studios, consultancies, freelancers and in-house marketing teams.

Not a fit

You want us to pitch or contact your client under our own name.

That is our direct service. We will point you to the right page and talk through it.

Common questions

Questions about white-label Shopify development.

Do you build Shopify Plus stores?

We can work on Plus where the client has it. Tell us the plan.

Can you use my designs?

Yes. We can also supply designs.

Do you handle payment gateways?

We set up common gateways with the client's accounts.

Can you migrate from WooCommerce?

Yes, with a plan for products, customers and redirects.

Will my client know MMC is involved?

Only if you choose to tell them. We sign an NDA, work under your brand, send deliverables in your format and do not contact your clients unless you ask us to.

How do we get started with white-label Shopify development?

Send the brief and any designs. After the NDA we return a scope for your review.

Three colleagues around a table with sketches.

Add Shopify development without adding headcount.

On a call, with a senior strategist. We scope your first Shopify development client and agree how we work behind you.

Register your agency

Run the numbers, read the method

Tools and guides behind the numbers.

All guides and tools

Ready when you are

Add Shopify development without adding headcount.

On a call, with a senior strategist. We scope your first Shopify development client and agree how we work behind you.

Register your agency
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