● Retention marketing agency

Retention marketing that brings buyers back.

WhatsApp, email and loyalty funnels that bring customers back and turn enquiries into customers, built on your own data.

See the work

**Know your customers**Segments from your data

A customer journey flow on a laptop. — Built on your own data

In short

Retention marketing is the work of keeping the customers and enquiries you already paid for, so they come back, buy again or complete a decision. MMC builds WhatsApp, email and loyalty funnels for D2C brands, and nurture funnels for B2B and education leads, and measures repeat purchase or lead progress every week.

Your own data first. Groups by what people did.
Journeys, not blasts. WhatsApp and email on behaviour.
Measured by repeat. Second orders, or lead progress.

Read the full guide

Monday Marketing Company (MMC) builds retention funnels over WhatsApp, email and loyalty for D2C brands, and nurture funnels for B2B and education leads.

What retention marketing covers.

Six flows that bring customers and enquirers back.

Customer data set-up. Clean lists and segments so messages fit the person receiving them.
Welcome flows. The first emails and messages a new customer or subscriber receives.
Nurture flows. Helpful follow-ups for people who browsed, enquired or abandoned a cart.
Replenishment and repeat. Reminders timed to when a product runs out or a course renews.
Win-back. Respectful outreach to customers who have gone quiet.
Reporting. Repeat purchase and revenue per customer tracked on your own data.

Why brands choose MMC for this

Winning back an existing customer usually costs less than finding a new one.

Email, WhatsApp and SMS together. Channels are planned as one conversation, not three competing ones.
Segments that make sense. Messages follow behaviour such as first order, second order and lapsed.
Consent respected. Lists are built and used within the rules of each channel.
Works for every audience. Repeat orders for D2C, renewals for B2B and re-enquiries for education.

Retention flows

Order placedTrigger

Wait2 days

EmailCare guide

Opened it?Branch

WhatsAppRestock reminder

EmailGentle nudge

Running low? Reorder in one tap.

Post-purchaseLive
ReplenishmentLive
Win-backLive

Illustrative layout of a WhatsApp and email flow builder. Not a client account, no real figures. WhatsApp and its logo belong to Meta Platforms.

The work, shown

The flows we actually build and run.

01
Start every flow from a real customer action.
An order placed, a lead gone quiet or a cart left behind starts a journey, so each message has a reason.
02
Send a useful post-purchase message.
Two days after delivery, a care guide or next-step note arrives, not a sales push.
03
Branch on what each customer did.
Opened or ignored the email? Each path gets a different next message instead of the same blast.
04
Time the WhatsApp reminder to likely reorder.
A restock reminder lands when the product is likely to run out, in your brand voice.
05
Run win-back flows for the lapsed.
Customers who went quiet get a reason to return, and every live flow has one job.

Where it leaks

Five ways retention goes wrong.

Repeat purchase viewTap a number to see where it breaks and how we run it.

With follow-upWithoutTime since the first order

Illustrative diagram, not a client account. No real figures.

1
Data and segmentation
Sending the same message to everyone.
A first-time buyer, a loyal repeat customer and an enquiry that went quiet need different things. One message for all of them fits none of them.
How we run it. We group your customers and leads by what they did (bought, browsed, enquired, went quiet), so every message has a reason to be sent.
2
Onboarding flows
An order confirmation, then silence.
The first weeks decide whether someone buys again. A buyer who does not know how to use a product, or a lead who hears nothing, drifts away.
How we run it. We build welcome journeys on WhatsApp and email that confirm, guide and reassure, so the first experience is a good one.
3
Nurture funnels
One follow-up call, then nothing.
Many enquiries are not ready on day one, in B2B and in education especially. The brand that keeps sensible contact is the one remembered.
How we run it. We build nurture funnels of WhatsApp, email and call reminders, triggered from your CRM, that keep each lead warm until they are ready.
4
Repeat and replenishment
Waiting for customers to remember you.
For products that get used up, the moment to reorder is predictable. Miss it, and the customer buys from someone else.
How we run it. We time reorder reminders and cross-sell messages to when a customer is likely to need the product again.
5
Win-back and loyalty
Treating a lapsed customer as lost.
Winning a new customer costs more than reactivating one who already knows you.
How we run it. We run win-back offers and loyalty programmes that recognise repeat customers and give lapsed ones a reason to return.

Selected work

A few of the brands we work with.

See all our work

A few more. Hover or tap a logo.

What we read

Repeat purchase rate: The share of customers who buy again.
Time to second order: How long a new customer takes to come back.
LTV:CAC: What a customer is worth and how fast you recover the cost of winning one.
Unit economics: What each order leaves behind after costs.

Read against your own costs and margin.

Your first 90 days

How we run retention, week to week.

Days 1 to 30
Read your data
We group customers or leads by what they bought or asked, and find where they drift away.
You get: Clear segments and the moments that lose people.
Days 31 to 60
Build the welcome and reorder flows
Confirm, guide and remind over WhatsApp and email, in your brand voice.
You get: Live flows, each with a single job.
Days 31 to 60
Add nurture and win-back
Undecided leads and lapsed customers each get a path back, triggered from your data.
You get: A route back for everyone who went quiet.
Days 61 to 90
Measure and refine weekly
Repeat purchase, or lead progress through each stage, is reviewed and the flows adjusted.
You get: A second order, or a decision, that comes sooner.

The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.

Retention for brands with customers worth keeping.

A good fit

You already have customers or leads, and repeat purchase or follow-up is weaker than it should be.

Keeping a customer you paid for is cheaper than finding a new one, which helps D2C repeat rate and keeps B2B and education enquiries from going cold. For admissions, see education marketing.

Not a fit

You have no customer or lead base yet, or want mass blasts.

Retention needs data to work from, and we build timed, relevant flows rather than blasts.

Common questions

Questions about retention marketing.

What is retention marketing?

Retention marketing is the work of keeping the customers and enquiries you already paid for, through timely messages on WhatsApp, email and calls and through loyalty programmes, so they buy again or complete a decision.

How does retention marketing work with MMC?

We start from your own data, build funnels for welcome, reorder, nurture and win-back, and measure repeat purchase or lead progress every week. We adjust the flows as the numbers come in.

What does retention marketing cost?

A monthly scope, agreed after a call. It is written down so you can see what each month covers. We do not publish a price list, because the right scope depends on your site, your market and how much you want done.

Do you guarantee results?

No. We cannot guarantee a repeat rate, because it depends on the product, the price and the customer. We commit to well-built flows, clean measurement and honest reporting.

Who is retention marketing for?

D2C brands that want more second orders, and B2B and education teams that need follow-up so enquiries do not go cold. Not only D2C. We work with D2C, B2B and education brands, and set the work up differently for each: D2C on contribution margin and repeat purchase, B2B on the cost of a qualified lead, education on enquiries, visits and admissions.

What do you need from us?

Access to your store, email tool or CRM, your customer or lead data, and a view of how your team follows up today.