01Homepage
Homepage with employer and candidate paths
Two clear doors on the first screen, a sector strip beneath them, and a phone version that stacks the same two choices.
B2B case studyNM Consultings
A website for NM Consultings, an HR and recruitment consultancy, with separate paths for employers (a role-brief form) and candidates (an open-roles search).
Work we built, shown as presentation artwork. Not a live screenshot and not a performance result.
- Client
- NM Consultings
- Kind of brand
- B2B, HR and recruitment consultancy
- Where it shows up
- LinkedIn ad
- Google search listing
- What the artwork shows
- Homepage with employer and candidate paths
- Role-brief lead form
- Open roles search page
- LinkedIn ad and Google search listing
The brief
What this work covers.
NM Consultings is an HR and recruitment consultancy. We built its website, with separate paths for employers (a role-brief form) and candidates (an open-roles search).
Two audiences arrive at the same homepage, so it splits them at the top: one card for people who need to hire, one for people looking for work. A LinkedIn ad and a Google search listing carry the same split.
What we built
The work, piece by piece.
02Forms and search
A role-brief form and an open-roles search
Employers describe the role in a short brief. Candidates search live roles by keyword, location and sector.
03Ads
A LinkedIn ad and a Google search listing
The LinkedIn ad speaks to employers. The Google listing links to both the employer and the candidate path.
How it works together
One path, four parts.
The creative, the media and the site for NM Consultings are shown here as one path, each part handing over to the next.
- 01
Make
The creative
One brand across the site, ads and print
- 02
Reach
Where it runs
LinkedIn ad and Google search listing
- 03
Land
Where it lands
Homepage, role-brief form and open-roles search
- 04
Act
What it is for
The pages are organised around one action: an enquiry.
Results
Numbers we can share are agreed with each client.
Here you see what we built. Where NM Consultings has agreed to share figures, we walk you through them on a call, with the basis they were measured on.
Prices, ratings or counts that appear inside the designs belong to the design itself. They are not results we report.
Common questions
About the work for NM Consultings.
What did MMC build for NM Consultings?
A website for NM Consultings, an HR and recruitment consultancy, with separate paths for employers (a role-brief form) and candidates (an open-roles search). The work shown includes homepage with employer and candidate paths, role-brief lead form, open roles search page and LinkedIn ad and Google search listing.
Which MMC services were used for NM Consultings?
For NM Consultings we worked on website development, lead generation and performance creative.
What kind of brand is NM Consultings?
NM Consultings is a B2B HR and recruitment consultancy. It sits in our B2B work, which is covered under B2B marketing.
How do I start a similar project?
Book a strategy call from this page. On the call a senior strategist reads your brand against what a lead is worth to you, and we agree where to begin. The audit page explains the next step.
Want to work with us
Put your brand on this wall next.
On a call, with a senior strategist. We read your brand against what a sale, a lead or an enrolment is worth to you.
